
CONCEPT
To enrich the future.
To energize Japan, the world, and you—together.
Through experiences you have never heard of
and never seen before,
we hope you will feel excitement for yourself
and discover a future where possibilities expand.
Now, let’s bring more excitement to the future.
At this interactive booth, where the physical and digital worlds seamlessly merge, we showcase EV concept cars and advanced technologies that open up the future and elevate excitement to the next level.
By experiencing electrification technologies and various initiatives that expand the possibilities of mobility and society in a world where the real and the virtual come together, we present Nissan’s vision of an exciting future.


















This project was carried out while I was at TBWA HAKUHODO, where I contributed as a member of the team within my area of responsibility.