ABOUT
We are a creative studio that designs memorable original experiences
and nurtures culture through dialogue.
We are Genica
Genica designs original experiences through brand experiences that move emotions.
Genica
Naming
The name Genica is a coined word combining "Gen" from original experience with the initials of Interactive, Culture, and Architect. It embodies our desire to create original experiences that stay in the heart, nurture them through dialogue, and establish them as culture. We also chose a name that sounds like a person's name to emphasize our human-centered approach.
Logotype
At Genica, we want to involve many people through dialogue and create culture. To express human warmth and sincerity, we created a logotype with rounded forms and a touch of playfulness.
Symbol Mark
Like the moment fireworks launch into the sky, it expresses the energy that spreads from a single point, involving people and their thoughts. It symbolizes how connections form like a spiral toward the center, and culture grows larger.
Genica
Resonance
Creating and sharing
moments that move hearts
Essence-Driven Creativity
Pursuing true meaning,
not surface-level work
Architectural Thinking
The power to systematically
design culture and relationships
Bold Innovation
The courage to step
into unknown possibilities
Human-Centered
In the age of technology,
keeping people at the center
Proactive Creation
Work is not given to us—
we create by asking our own questions
Enduring Impact
Looking beyond the temporary
to create lasting life impact
Embrace Friction
Discomfort and conflict are gateways
to growth and resonance. Face them.
Resonance
Creating and sharing
moments that move hearts
Essence-Driven Creativity
Pursuing true meaning,
not surface-level work
Architectural Thinking
The power to systematically
design culture and relationships
Bold Innovation
The courage to step
into unknown possibilities
Human-Centered
In the age of technology,
keeping people at the center
Proactive Creation
Work is not given to us—
we create by asking our own questions
Enduring Impact
Looking beyond the temporary
to create lasting life impact
Embrace Friction
Discomfort and conflict are gateways
to growth and resonance. Face them.
Genica
Yutaka Sato
Founder, CEO & Creative Producer
Beyond "creating."
Moving culture through co-creation.
The experience cultivated in advertising and marketing
was filled with the joy of thinking together with clients, giving shape to ideas, and producing results.
At the same time, we constantly questioned how to deliver "meaning" from the receiver's perspective.
Genica was founded to explore "new forms of creation"
suited for the coming era, built on this practice and experience.
Not one-way communication, but creation born from dialogue.
Not mere output, but original experiences that connect to the future.
Value that functions not just for business, but for society too.
We take on new challenges to create culture through co-creation,
powered by the multiplication of Creativity, Production, and Technology.
Promotion & PR Consulting
Creative & Entertainment Content Production
Digital Service Development & Platform Operations
Original IP Development & Licensing
Co-creation Project Planning & Investment Support
17-10 Sarugakucho, Shibuya-ku,
Tokyo 150-0033, Japan