SERVICES
From uncovering brand essence to implementing experiences.
Together, we create value that takes root as culture.
PHILOSOPHY
What we value when creating
original experiences.
It's not just about having good ideas.
That's why we place Core Idea at the center of
Creativity, Production, and Technology. Through a process where
these become one cycle, we nurture ideas into the best possible reality.
Creative Process
Align & Define
Strategic Design: Articulating challenges through hearing and insight analysis
A strategic phase where we carefully unravel thoughts and questions,
discover essence and future possibilities, and set direction
Concept & Structure
Concept Design: Developing worldview, message, and structure
A phase where we design the "framework of the brand's worldview"
based on insights and social context
Prototype & Design
Creative Production: Experience design and key content prototyping
A phase to embody the concept.
We shape ideas multi-dimensionally through design, video, and direction.
Build & Launch
Implementation: Deploying across channels and connecting to results
A phase where we install brand experiences
into the real world through production and implementation
Evolve & Sustain
Continuation & Cultivation: Growing the project and elevating it to culture
Updating based on post-implementation feedback and results.
We continue the challenge of establishing it as culture, not just "make and done"
*This process is flexibly customized according to the content and scale of each project
Genica for Brands
We uncover the essential value of brands
and provide consistent support from strategy to experience implementation.
By establishing brand experiences as culture,
we generate continuous growth.
Brand Structure
- Brand Logo
- Guideline Design
- Vision & Mission Design
- Tone & Manner
Product & Prototype
- Product Concept
- Web Service Design
- UI/UX Design
- Prototyping
Engagement & Activation
- Marketing Strategy
- PR
- Digital Ads / OOH / TVCM
- Community Initiatives
- Influencer Collaboration
Content & Storytelling
- Video / MV / Programs
- AR/VR
- Animation
- Copywriting
Space & Experience
- Events / Exhibitions
- Permanent Exhibitions
- Store Space Design
- Installations
Genica Co-Creation
We combine the strengths of diverse
partners—companies, creators, and communities—
to co-create experiences where culture and business coexist.
Going beyond mere collaboration,
we start from shared questions to plan and drive new ventures,
expanding challenges where culture and revenue grow together.
Co-Creation Domains
- New Business Development
- Product & Service Design
- IP & Worldview Building
- Experience & Space Design
- Community Design
Co-Creation Styles
- Workshop-based Co-creative Design
- Resource Sharing (Team, Knowledge, Production)
- Hybrid Approaches Including Investment & Capital Alliance
Genica Originals
Our own projects where we first design
what we think "would be nice."
We take on the beginning of culture
that no one has experienced yet.
From original IPs and products to experiential events,
we nurture seeds that become starting points for culture.