NISSAN FORMULA E ROPPONGI CIRCUIT / VOICE CHARGE - Formula E Tokyo E-Prix 2024

ClientNissan Motor Co., Ltd.
DateMar 6, 2024
ScopeCreative Produce
for Brands/Branding & Strategy, Digital & Interactive

This was a special event hosted by Nissan Motor Co., Ltd., held for one night only on March 21, 2024, at Roppongi Hills Arena, to promote the Formula E Tokyo E-Prix (held on March 30, 2024), the world's premier electric vehicle (EV) race, which was the first of its kind to be held in Japan. Within this event, a special stage featuring "VOICE CHARGE," an interactive device that converts fan cheers into electricity, was held.

NISSAN FORMULA E ROPPONGI CIRCUIT
One-Night-Only Special Circuit: A 110-meter-long oval-shaped special circuit appeared at Roppongi Hills Arena, showcasing a spectacular performance where Nissan's Formula E cars raced through an electric spectacle combining music and light. Tokyo Governor Yuriko Koike, Nissan Motor Co., Ltd. Vice President Asako Hoshino, and special guest Mai Shiraishi appeared on stage. A performance by dance artist GANMI also added to the event's appeal.

VOICE CHARGE
This project converts the vibrations of human voices into electricity using a unique system. On stage, Governor Koike and Mai Shiraishi shouted their support for the team into the microphone and tried VOICE CHARGE. Coincidentally, both of them recorded a power generation of "23μW," a number related to Nissan, which greatly excited the audience. The collected electricity (and the passionate feelings of the fans) was delivered to the Nissan Formula E team drivers (including Oliver Rowland) competing in the main race.

Nissan, the only Japanese automobile manufacturer participating in Formula E, planned this project to widely disseminate a message about the exciting future that EVs bring and sustainable cities (ZEV adoption). A permanent "VOICE CHARGE" booth was also set up at "NISSAN CROSSING" in Ginza from March 7th to April 24th, 2024, where many fans experienced generating power through their support.

Award

Clio Sports Awards

2024Branded Entertainment/Content, DirectGold, Bronze

Credit

AgencyTBWA HAKUHODO
Designing cultures, building worlds

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