For seven years, I worked as a creative producer at the advertising agency TBWA\HAKUHODO, engaging in brand strategy and creative production both domestically and internationally.

My work has received recognition at prestigious international advertising awards such as Cannes Lions, D&AD, One Show, Clio, and Effie.


2024
• Clio Sports Gold (1)

2023
• ADFEST 2023 Gold (3), Silver (2), Bronze (1)
• CLIO Awards Bronze
• THE ONE SHOW Bronze
• Effie Awards Bronze
• CLIO Awards Silver (Sports Category)
• NY ADC Bronze
• D&AD Wood Pencil
• Spikes Asia Gold/Bronze

2021
• JACE Event Awards Event Professional of the Year Award

2020
• Spikes Asia Finalist

2019
• Spikes Asia Silver

The realization I gained from these experiences was always the difficulty of "reaching" rather than simply "communicating."

My experience in the world of advertising and marketing was filled with the joy of thinking together with clients, shaping ideas, and producing results.

At the same time, we have consistently questioned how to deliver "meaning" from the perspective of the "recipient."

Based on these practices and experiences, Genica was launched to explore a "new form of creation" suitable for the coming era.

Creation born from dialogue, not one-sided communication.

More than mere output, it's a formative experience that connects to the future.

Value that functions not only for business, but also for society.

Driven by the multiplication of Creativity, Production, and Technology, we will take on new challenges to create culture through co-creation.