Nissan Kicks e-POWER "The Power to Climb"

ClientNissan Motor Co., Ltd.
DateAug 31, 2025
ScopeCreative Produce
for Brands/Branding & Strategy, Content & Storytelling

This story follows people escaping the everyday routine of a city surrounded by buildings and driving off in a Nissan Kicks e-POWER to a different landscape of vast nature. The commercial depicts young people dynamically enjoying grass skateboarding on a slope of a wide grassland.
The commercial's theme song is an original track written by rapper and trackmaker KID FRESINO. His cool yet endearing rap enhances the visuals.

Credit

AgencyTBWA HAKUHODO
Designing cultures, building worlds

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