Nissan Kicks e-POWER "The Power to Climb"

ClientNissan Motor Co., Ltd.

DateSep 1, 2025

ScopeCreative Produce

Prior work by our team members

for Brands/Branding & Strategy, Content & Storytelling

This story follows people escaping the everyday routine of a city surrounded by buildings and driving off in a Nissan Kicks e-POWER to a different landscape of vast nature. The commercial depicts young people dynamically enjoying grass skateboarding on a slope of a wide grassland.
The commercial's theme song is an original track written by rapper and trackmaker KID FRESINO. His cool yet endearing rap enhances the visuals.

Nissan Kicks e-POWER "The Power to Climb" - Image 1

Nissan Kicks e-POWER "The Power to Climb" - Image 2

Nissan Kicks e-POWER "The Power to Climb" - Image 3

Nissan Kicks e-POWER "The Power to Climb" - Image 4

Nissan Kicks e-POWER "The Power to Climb" - Image 5

Nissan Kicks e-POWER "The Power to Climb" - Image 6

Nissan Kicks e-POWER "The Power to Climb" - Image 7

Credit

AgencyTBWA HAKUHODO

Designing cultures, building worlds

Let's create together

Feel free to contact us for new project inquiries.

CONTACT