Nissan Kicks e-POWER 4WD "Electric Power to Every Wheel"
Prior work by our team members
The commercial depicts the feeling of switching from everyday sneakers to the Kicks, embarking on an exciting drive with light, nimble steps. The smooth and powerful driving experience provided by the e-POWER 4WD is showcased in exhilarating footage of the car speeding through sophisticated urban nights and beautiful cityscapes.
The theme song, "BREAKTHROUGH," was specially written for the commercial and is a luxurious global collaboration by three artists from across borders. The participating artists are Cosmo's Midnight (an Australian electro duo), SIRUP, and Shin Sakiura (producer/guitarist).
This exhilarating track combines a light and funky electro-pop sound with SIRUP's smooth vocals and sharp rap, and Shin Sakiura's vibrant guitar work.
As the title suggests, it conveys a positive message of "breaking through the status quo," which aligns with the Kicks' nimble driving style.
