[{"data":1,"prerenderedAt":930},["ShallowReactive",2],{"work-nissan-kicks-real-game-of-life":3,"works-nav":68},{"id":4,"slug":5,"title":6,"client":7,"scope":8,"type":9,"categories":10,"thumbnail":23,"heroImage":24,"overview":25,"gallery":26,"galleryCaption":56,"youtubeVideos":57,"awards":63,"credits":64,"featured":65,"sortOrder":66,"publishedAt":67,"details":-1},"4whyzlwbkit","nissan-kicks-real-game-of-life","NISSAN KICKS e -POWER presents リアル人生ゲーム","Nissan Motor Co., Ltd.","Creative Producer","brands",[11,15,19],{"id":12,"slug":13,"name":14},"cat1","branding-strategy","ブランディング＆戦略",{"id":16,"slug":17,"name":18},"cat2","content-storytelling","コンテンツ＆ストーリーテリング",{"id":20,"slug":21,"name":22},"cat3","experience-design","体験設計","https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/cfa7cefb37c94c1cae5d7d4e1ed4e176/1_NISSAN%20KICKS_%E3%83%AA%E3%82%A2%E3%83%AB%E4%BA%BA%E7%94%9F%E3%82%B1%E3%82%99%E3%83%BC%E3%83%A0KV.jpg","https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/e3fa7dc6520b480582008765ac39ddff/1_NISSAN%20KICKS_%E3%83%AA%E3%82%A2%E3%83%AB%E4%BA%BA%E7%94%9F%E3%82%B1%E3%82%99%E3%83%BC%E3%83%A0KV.jpg","コロナの感染拡大。ステイホームの推奨。\u003Cbr>発令されては解かれる緊急事態宣言に人々は疲弊し、いつしか、STAY HOMEという規制がなくなっても、人々は自らの心に規制をかけてしまっていた。 \u003Cbr>観光業は大打撃を受け、地方経済は深刻なダメージを負った。\u003Cbr>日産の電動SUV KICKS e-POWER は、新たな挑戦を後押しするクルマだ。\u003Cbr>日本各地、とりわけ地方の様々なアクティビティと切っても切り離せない。\u003Cbr>都市と地方を繋ぐS U Vとして、そして、人生をアクティブにするS U Vとして、この課題にアプローチした。\u003Cbr>「リアル人生ゲーム」\u003Cbr>それは、全長500kmに渡る世界一大きなボードゲーム。\u003Cbr>タカラトミー、JTB、そして、53の自治体とともに、日本全国をゲームの舞台に変えた。\u003Cbr>ルールは簡単。\u003Cbr>１.特設サイトでルーレットを回す\u003Cbr>２.出たマス目の分だけドライブ\u003Cbr>３.行く先に待ち受けるアクティビティに挑戦\u003Cbr>４.クリアしたら次の目的地へ。ゴールを目指す\u003Cbr>目的地に着いて終わるドライブではない。目的地から目的地へ。\u003Cbr>なんでも調べれば分かる時代において、次の目的地がわからないという不確実性は多くの人の遊びごころを動かした。\u003Cbr>日産KICKS e-POWERが作ったのは、ただのゲームではない。\u003Cbr>地方と都会、そして、人々をつなぐ新たな循環システムだ。",[27,32,35,38,41,44,47,50,53],{"id":28,"src":29,"alt":30,"type":31,"aspectRatio":-1,"columns":-1},"g1","https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/23d561f9bcf64b579ee1de9a1a1ac6ab/NISSAN%20KICKS%20%E3%83%AA%E3%82%A2%E3%83%AB%E4%BA%BA%E7%94%9F%E3%82%B1%E3%82%99%E3%83%BC%E3%83%A0%20%E5%91%8A%E7%9F%A5%E3%83%A0%E3%83%BC%E3%83%92%E3%82%99%E3%83%BC%20Web.mp4.00_01_33_03.%E9%9D%99%E6%AD%A2%E7%94%BB005.jpg","","image",{"id":33,"src":34,"alt":30,"type":31,"aspectRatio":-1,"columns":-1},"g2","https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/5c5bb725717b466d90ee2fcb82396e8f/NISSAN%20KICKS%20%E3%83%AA%E3%82%A2%E3%83%AB%E4%BA%BA%E7%94%9F%E3%82%B1%E3%82%99%E3%83%BC%E3%83%A0%20%E5%91%8A%E7%9F%A5%E3%83%A0%E3%83%BC%E3%83%92%E3%82%99%E3%83%BC%20Web.mp4.00_01_15_09.%E9%9D%99%E6%AD%A2%E7%94%BB004.jpg",{"id":36,"src":37,"alt":30,"type":31,"aspectRatio":-1,"columns":-1},"g3","https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/66cdc88a7bc445f38740ad6f41fa776f/NISSAN%20KICKS%20%E3%83%AA%E3%82%A2%E3%83%AB%E4%BA%BA%E7%94%9F%E3%82%B1%E3%82%99%E3%83%BC%E3%83%A0%20%E5%91%8A%E7%9F%A5%E3%83%A0%E3%83%BC%E3%83%92%E3%82%99%E3%83%BC%20Web.mp4.00_01_04_07.%E9%9D%99%E6%AD%A2%E7%94%BB003.jpg",{"id":39,"src":40,"alt":30,"type":31,"aspectRatio":-1,"columns":-1},"g4","https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/66eeaf7101314d7aaa2ec82bde8c68de/NISSAN%20KICKS%20%E3%83%AA%E3%82%A2%E3%83%AB%E4%BA%BA%E7%94%9F%E3%82%B1%E3%82%99%E3%83%BC%E3%83%A0%20%E5%91%8A%E7%9F%A5%E3%83%A0%E3%83%BC%E3%83%92%E3%82%99%E3%83%BC%20Web.mp4.00_02_22_09.%E9%9D%99%E6%AD%A2%E7%94%BB006.jpg",{"id":42,"src":43,"alt":30,"type":31,"aspectRatio":-1,"columns":-1},"g5","https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/5829f2c51d18481ab26622e66e03ff49/NISSAN%20KICKS%20%E3%83%AA%E3%82%A2%E3%83%AB%E4%BA%BA%E7%94%9F%E3%82%B1%E3%82%99%E3%83%BC%E3%83%A0%20%E5%91%8A%E7%9F%A5%E3%83%A0%E3%83%BC%E3%83%92%E3%82%99%E3%83%BC%20Web.mp4.00_00_30_14.%E9%9D%99%E6%AD%A2%E7%94%BB001.jpg",{"id":45,"src":46,"alt":30,"type":31,"aspectRatio":-1,"columns":-1},"g6","https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/4ad1dca3c139452abea23d0af5716ab0/2_NISSAN%20KICKS_%E3%83%AA%E3%82%A2%E3%83%AB%E4%BA%BA%E7%94%9F%E3%82%B1%E3%82%99%E3%83%BC%E3%83%A0board%20game%E7%89%88.jpg",{"id":48,"src":49,"alt":30,"type":31,"aspectRatio":-1,"columns":-1},"g7","https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/999957c0e36b411381eebf79dd6349a9/3_NISSAN%20KICKS_%E3%83%AA%E3%82%A2%E3%83%AB%E4%BA%BA%E7%94%9F%E3%82%B1%E3%82%99%E3%83%BC%E3%83%A0_%E3%83%95%E3%82%9A%E3%83%AC%E3%82%BB%E3%82%99%E3%83%B3%E3%83%88CP.jpg",{"id":51,"src":52,"alt":30,"type":31,"aspectRatio":-1,"columns":-1},"g8","https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/f1fefcc2d71f401aa4c92fd60c709538/4_NISSAN%20KICKS_%E3%83%AA%E3%82%A2%E3%83%AB%E4%BA%BA%E7%94%9F%E3%82%B1%E3%82%99%E3%83%BC%E3%83%A0%E4%B8%80%E8%88%AC%E4%BD%93%E9%A8%93.jpeg",{"id":54,"src":55,"alt":30,"type":31,"aspectRatio":-1,"columns":-1},"g9","https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/4f1d6751202743bca6ca4df263410440/NISSAN%20KICKS%20%E3%83%AA%E3%82%A2%E3%83%AB%E4%BA%BA%E7%94%9F%E3%82%B1%E3%82%99%E3%83%BC%E3%83%A0%20%E5%91%8A%E7%9F%A5%E3%83%A0%E3%83%BC%E3%83%92%E3%82%99%E3%83%BC%20Web.mp4.00_00_48_16.%E9%9D%99%E6%AD%A2%E7%94%BB002.jpg","※本実績は、TBWA HAKUHODO在籍時に、チームの一員として担当領域に関与したプロジェクトです。 ",[58],{"id":59,"videoId":60,"url":61,"title":62,"columns":-1},"yt1","qx7cpmh5ROs","https://www.youtube.com/watch?v=qx7cpmh5ROs","NISSAN KICKS e POWER Presents リアル人生ゲーム",[],[],false,2,"2020-10-05T01:00:00.000Z",[69,125,348,451,542,610,646,858,877],{"id":70,"slug":71,"title":72,"client":73,"scope":74,"type":9,"categories":75,"thumbnail":81,"heroImage":82,"overview":83,"gallery":84,"galleryCaption":-1,"youtubeVideos":91,"awards":95,"credits":96,"featured":116,"sortOrder":117,"publishedAt":118,"details":119},"didcd8y0n8","TokyoFM-ReijiAbe-MissionABEImpossible","ミッションABEインポッシブル - 安部礼司の代わりに N社を現地調査・報告セヨ！","Tokyo FM Broadcasting Co., Ltd","Creative Produce, Creative Planning",[76,80],{"id":77,"slug":78,"name":79},"cat5","digital-interactive","デジタル＆インタラクティブ",{"id":20,"slug":21,"name":22},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/756c990bf5134672a90e11918e0b79ab/logo%20ping.jpg","https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/d5be887be5ba42ceab423c2d10331f11/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88%202026-02-01%203.26.33.png","ラジオドラマ「NISSAN あ、安部礼司 ～ BEYOND THE AVERAGE ～」の20周年イベントに向けた参加型企画 \"ミッションABEインポッシブル - 安部礼司の代わりに N社を現地調査・報告セヨ！\"を、日産グローバル本社ギャラリーで展開。リスナーが忙しい安部礼司の代わりに5つのスポットを巡り、電話で報告しながらスタンプを集めて進行するミッション形式で、番組の世界観を現地体験へ変換しました。\u003Cbr>弊社はクリエイティブプロデュース及びプランニングを担当。",[85,87,89],{"id":28,"src":86,"alt":30,"type":31,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/af8bd3c452c1422abee6426d199dfd7e/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88%202026-02-01%203.25.42.png",{"id":33,"src":88,"alt":30,"type":31,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/4f02101083dd4eeb861e9ab974ee4908/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88%202026-02-01%203.27.00.png",{"id":36,"src":90,"alt":30,"type":31,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/7efd197219cc4390948e1b19c611656e/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88%202026-02-01%203.28.01.png",[92],{"id":59,"videoId":93,"url":94,"title":72,"columns":-1},"a5XKRww9tPw","https://youtu.be/a5XKRww9tPw",[],[97,99,102,105,108,111,113],{"role":8,"name":98},"Yutaka 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SHIBUYA DG DRONE SHOW","Digital Garage, Inc.","Show Direction（Assistant）, PR Planning",[132],{"id":77,"slug":78,"name":79},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/60e0d2fcc55b438bbf30b12f49b7e605/%E3%80%8CDIG%20SHIBUYA%20DG%20DRONE%20SHOW%E3%80%8D%E3%82%AA%E3%83%95%E3%82%A3%E3%82%B7%E3%83%A3%E3%83%AB%E3%83%A0%E3%83%BC%E3%83%92%E3%82%99%E3%83%BC%E3%83%BB%E3%83%95%E3%83%AB%E3%83%8F%E3%82%99%E3%83%BC%E3%82%B7%E3%82%99%E3%83%A7%E3%83%B3.mp4.00_01_07_04.%E9%9D%99%E6%AD%A2%E7%94%BB001.jpg","https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/c0bad16a619d43c694db326c0dfb78c0/87924-90-549a9911e85c87353c9a75dc92b32d16-3840x2160.webp","「DIG SHIBUYA DG DRONE SHOW」は、渋谷区共催によるアートとテクノロジーの祭典「DIG SHIBUYA（ディグシブヤ）2025」のオフィシャルパートナープログラムとして、SHIBUYA CREATIVE 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SOLID」シリーズ初期3作品を想起させる言葉や印象的なセリフ、3部作のテーマ「GENE / MEME / SCENE」、さらにシリーズ特有の要素を織り込み、作品への敬意と新しい解釈を両立をチャレンジしました。",[553],{"id":28,"src":554,"alt":30,"type":31,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/94bf07d83dc0409981cd80b2c7f1a116/thumbnail01.png",[556],{"id":59,"videoId":557,"url":558,"title":559,"columns":-1},"42awuPx06e8","https://youtu.be/42awuPx06e8?si=QxgG0eTbrbkJc2Ts","【MV】 SNEAKING - Song by Mori Calliope（メタルギア公式コラボソング）",[],[562,564,567,570,573,574,576,579,582,584,585,587,589,592,593,596,597,600,603,605],{"role":563,"name":30},"【 Song credit 】",{"role":565,"name":566},"Song","Mori Calliope",{"role":568,"name":569},"Music","Chaki Zulu / Nvmbrr",{"role":571,"name":572},"Lyric","Nvmbrr / Chaki Zulu / Mori Calliope",{"role":30,"name":30},{"role":575,"name":30},"【 MV staff credit 】",{"role":577,"name":578},"Senior Creative Director","Nobuhiro Arai",{"role":580,"name":581},"Senior Art Director","Yuhei 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ProPILOT MOP | #ワールドカップバレー2023 #NISSAN",[],[639],{"role":640,"name":641},"Agency","TBWA HAKUHODO",4,"2023-09-16T09:30:00.000Z",{"background":30,"challenge":645,"creativeIdea":30,"execution":30,"results":30},"昨年バスケットボールのコート上でお披露目したこの「ProPILOT MOP」を、今回は「FIVB パリ五輪予選/ワールドカップバレー2023」女子大会での応援練習パフォーマンスとともに、バージョンアップさせて披露しました。選手入場の前、モップ清掃員に扮したダンサーとともに「ProPILOT MOP」が登場。\u003Cbr>会場を暗転させた後、レーザーマッピングや光る仕様を新たに加えたモップが、まるで魔法のように手放しで動いた瞬間、会場の空気は一変。驚きの声が続々と上がり、ファンの高揚感は最高潮に達し、試合に臨む選手への応援のエネルギーがひとつにまとまりました。\u003Cbr>新パフォーマンスの披露にあたっては、自動運転モップがドラムラインやダンスチーム「NISSAN Performers」とシンクロしてコート上を動き回るよう、試行錯誤しました。 ",{"id":647,"slug":648,"title":649,"client":7,"scope":614,"type":9,"categories":650,"thumbnail":654,"heroImage":654,"overview":655,"gallery":656,"galleryCaption":374,"youtubeVideos":669,"awards":674,"credits":716,"featured":116,"sortOrder":852,"publishedAt":853,"details":854},"i2gzadb_k","nissan-propilot-mop-nba","Nissan ProPILOT MOP - NBA JAPAN GAMES 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