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2022のタイトルパートナーに就任しました。\u003Cbr>この世界最高峰のスポーツイベントを活用し、日産の革新的なブランドイメージを伝えることが課題でした。\u003Cbr>しかし、スポーツファンの視線は試合そのものに集中するため、なかなかスポンサーに目は向きづらい状況でした。\u003Cbr>そこでファンの関心を引きつけるための、これまでにない挑戦的な取り組みを生み出す必要がありました。","世界初の自動運転モップがハーフタイムをジャックし、日産の自動運転技術を披露しました。\u003Cbr>観客は清掃スタッフがモップ掛けを始めるものと思っていましたが、実際に目にしたのは、人の手を離れて自ら動き、床を清掃するモップの姿でした。\u003Cbr>その間を縫うようにダンサーたちが動きを合わせます。\u003Cbr>革新的なテクノロジーとダイナミックなダンスが魔法のように融合し、ハーフタイムは観る者を魅了する特別な瞬間へと変わりました。\u003Cbr>日産によるこの驚きに満ちたブランド体験は、すべての人の記憶に強く刻まれました。","バスケットボールコートそのものを、日産の技術力を発信するためのメディアへと変えることに成功しました。\u003Cbr>会場内にとどまらず、ソーシャルメディアとPRの力によって、そのニュースは世界中へと拡散していきました。\u003Cbr>ライブイベントが持つ圧倒的な臨場感と、ブランドと結びついた革新的な技術体験によって、日産はまさにマーケティングの試合に勝利しました。",{"id":921,"slug":922,"title":923,"client":510,"scope":271,"type":9,"categories":924,"thumbnail":928,"heroImage":929,"overview":930,"gallery":931,"galleryCaption":950,"youtubeVideos":951,"awards":956,"credits":957,"featured":504,"sortOrder":958,"publishedAt":959,"details":-1},"4whyzlwbkit","nissan-kicks-real-game-of-life","NISSAN KICKS e -POWER presents リアル人生ゲーム",[925,926,927],{"id":514,"slug":515,"name":516},{"id":408,"slug":409,"name":410},{"id":251,"slug":252,"name":253},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/cfa7cefb37c94c1cae5d7d4e1ed4e176/1_NISSAN%20KICKS_%E3%83%AA%E3%82%A2%E3%83%AB%E4%BA%BA%E7%94%9F%E3%82%B1%E3%82%99%E3%83%BC%E3%83%A0KV.jpg","https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/e3fa7dc6520b480582008765ac39ddff/1_NISSAN%20KICKS_%E3%83%AA%E3%82%A2%E3%83%AB%E4%BA%BA%E7%94%9F%E3%82%B1%E3%82%99%E3%83%BC%E3%83%A0KV.jpg","コロナの感染拡大。ステイホームの推奨。\u003Cbr>発令されては解かれる緊急事態宣言に人々は疲弊し、いつしか、STAY HOMEという規制がなくなっても、人々は自らの心に規制をかけてしまっていた。 \u003Cbr>観光業は大打撃を受け、地方経済は深刻なダメージを負った。\u003Cbr>日産の電動SUV KICKS e-POWER は、新たな挑戦を後押しするクルマだ。\u003Cbr>日本各地、とりわけ地方の様々なアクティビティと切っても切り離せない。\u003Cbr>都市と地方を繋ぐS U Vとして、そして、人生をアクティブにするS U Vとして、この課題にアプローチした。\u003Cbr>「リアル人生ゲーム」\u003Cbr>それは、全長500kmに渡る世界一大きなボードゲーム。\u003Cbr>タカラトミー、JTB、そして、53の自治体とともに、日本全国をゲームの舞台に変えた。\u003Cbr>ルールは簡単。\u003Cbr>１.特設サイトでルーレットを回す\u003Cbr>２.出たマス目の分だけドライブ\u003Cbr>３.行く先に待ち受けるアクティビティに挑戦\u003Cbr>４.クリアしたら次の目的地へ。ゴールを目指す\u003Cbr>目的地に着いて終わるドライブではない。目的地から目的地へ。\u003Cbr>なんでも調べれば分かる時代において、次の目的地がわからないという不確実性は多くの人の遊びごころを動かした。\u003Cbr>日産KICKS e-POWERが作ったのは、ただのゲームではない。\u003Cbr>地方と都会、そして、人々をつなぐ新たな循環システムだ。",[932,934,936,938,940,942,944,946,948],{"id":20,"src":933,"alt":22,"type":23,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/23d561f9bcf64b579ee1de9a1a1ac6ab/NISSAN%20KICKS%20%E3%83%AA%E3%82%A2%E3%83%AB%E4%BA%BA%E7%94%9F%E3%82%B1%E3%82%99%E3%83%BC%E3%83%A0%20%E5%91%8A%E7%9F%A5%E3%83%A0%E3%83%BC%E3%83%92%E3%82%99%E3%83%BC%20Web.mp4.00_01_33_03.%E9%9D%99%E6%AD%A2%E7%94%BB005.jpg",{"id":25,"src":935,"alt":22,"type":23,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/5c5bb725717b466d90ee2fcb82396e8f/NISSAN%20KICKS%20%E3%83%AA%E3%82%A2%E3%83%AB%E4%BA%BA%E7%94%9F%E3%82%B1%E3%82%99%E3%83%BC%E3%83%A0%20%E5%91%8A%E7%9F%A5%E3%83%A0%E3%83%BC%E3%83%92%E3%82%99%E3%83%BC%20Web.mp4.00_01_15_09.%E9%9D%99%E6%AD%A2%E7%94%BB004.jpg",{"id":28,"src":937,"alt":22,"type":23,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/66cdc88a7bc445f38740ad6f41fa776f/NISSAN%20KICKS%20%E3%83%AA%E3%82%A2%E3%83%AB%E4%BA%BA%E7%94%9F%E3%82%B1%E3%82%99%E3%83%BC%E3%83%A0%20%E5%91%8A%E7%9F%A5%E3%83%A0%E3%83%BC%E3%83%92%E3%82%99%E3%83%BC%20Web.mp4.00_01_04_07.%E9%9D%99%E6%AD%A2%E7%94%BB003.jpg",{"id":31,"src":939,"alt":22,"type":23,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/66eeaf7101314d7aaa2ec82bde8c68de/NISSAN%20KICKS%20%E3%83%AA%E3%82%A2%E3%83%AB%E4%BA%BA%E7%94%9F%E3%82%B1%E3%82%99%E3%83%BC%E3%83%A0%20%E5%91%8A%E7%9F%A5%E3%83%A0%E3%83%BC%E3%83%92%E3%82%99%E3%83%BC%20Web.mp4.00_02_22_09.%E9%9D%99%E6%AD%A2%E7%94%BB006.jpg",{"id":34,"src":941,"alt":22,"type":23,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/5829f2c51d18481ab26622e66e03ff49/NISSAN%20KICKS%20%E3%83%AA%E3%82%A2%E3%83%AB%E4%BA%BA%E7%94%9F%E3%82%B1%E3%82%99%E3%83%BC%E3%83%A0%20%E5%91%8A%E7%9F%A5%E3%83%A0%E3%83%BC%E3%83%92%E3%82%99%E3%83%BC%20Web.mp4.00_00_30_14.%E9%9D%99%E6%AD%A2%E7%94%BB001.jpg",{"id":37,"src":943,"alt":22,"type":23,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/4ad1dca3c139452abea23d0af5716ab0/2_NISSAN%20KICKS_%E3%83%AA%E3%82%A2%E3%83%AB%E4%BA%BA%E7%94%9F%E3%82%B1%E3%82%99%E3%83%BC%E3%83%A0board%20game%E7%89%88.jpg",{"id":537,"src":945,"alt":22,"type":23,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/999957c0e36b411381eebf79dd6349a9/3_NISSAN%20KICKS_%E3%83%AA%E3%82%A2%E3%83%AB%E4%BA%BA%E7%94%9F%E3%82%B1%E3%82%99%E3%83%BC%E3%83%A0_%E3%83%95%E3%82%9A%E3%83%AC%E3%82%BB%E3%82%99%E3%83%B3%E3%83%88CP.jpg",{"id":540,"src":947,"alt":22,"type":23,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/f1fefcc2d71f401aa4c92fd60c709538/4_NISSAN%20KICKS_%E3%83%AA%E3%82%A2%E3%83%AB%E4%BA%BA%E7%94%9F%E3%82%B1%E3%82%99%E3%83%BC%E3%83%A0%E4%B8%80%E8%88%AC%E4%BD%93%E9%A8%93.jpeg",{"id":543,"src":949,"alt":22,"type":23,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/4f1d6751202743bca6ca4df263410440/NISSAN%20KICKS%20%E3%83%AA%E3%82%A2%E3%83%AB%E4%BA%BA%E7%94%9F%E3%82%B1%E3%82%99%E3%83%BC%E3%83%A0%20%E5%91%8A%E7%9F%A5%E3%83%A0%E3%83%BC%E3%83%92%E3%82%99%E3%83%BC%20Web.mp4.00_00_48_16.%E9%9D%99%E6%AD%A2%E7%94%BB002.jpg","※本実績は、TBWA HAKUHODO在籍時に、チームの一員として担当領域に関与したプロジェクトです。 ",[952],{"id":41,"videoId":953,"url":954,"title":955,"columns":-1},"qx7cpmh5ROs","https://www.youtube.com/watch?v=qx7cpmh5ROs","NISSAN KICKS e POWER Presents リアル人生ゲーム",[],[],2,"2020-10-05T01:00:00.000Z",{"id":961,"slug":962,"title":963,"client":964,"scope":965,"type":405,"categories":966,"thumbnail":968,"heroImage":969,"overview":970,"gallery":971,"galleryCaption":428,"youtubeVideos":976,"awards":977,"credits":978,"featured":504,"sortOrder":1011,"publishedAt":1012,"details":-1},"5-_j-hc67_2k","Sabinuki-de","社会実験ドキュメント サビ抜きで。","NHK Global Media Services, Inc.","Contents Produce",[967],{"id":408,"slug":409,"name":410},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/b785423592d0425c9c335de3898f3182/HP-image-1920%C3%971080-2.jpeg","https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/19b490712bbe4519a219d98d435d0233/HP-image-1920%C3%971080-2.jpeg","クルマからガソリンを抜いたら、どうやって走らせる？お店からレジを抜いたら、どうやって会計する？ 普段私たちは何かを付け足して問題を解決しようとしがちですが、実は「抜く」ことで、画期的なサービス・商品が生まれることがあります。そこで、寿司からワサビを抜くように、既存のものから思い切って何かを「抜いてみる」社会実験ドキュメント、それが「サビ抜きで。」です。 \u003Cbr>\u003Cbr>第三弾のテーマは「ツッコミ抜きの漫才」です。コロナ禍でライフスタイルが大きく変わる中、“笑い”を求める人も増えたかと思います。しかし、一体どういう時に人は笑うのでしょうか。そこで、今回、笑いを求めて多くの人が楽しむ「漫才」を舞台に実験。漫才の醍醐味であるボケとツッコミから、ツッコミを抜いて、“笑い”について考えてみました。その「ツッコミ抜きの漫才」の実験に協力してくれたのは、「カミナリ」と「アキナ」の二組の芸人。どちらも切れ味が鋭いツッコミが持ち味ですが、ツッコミを抜いてみたらいったいどうなるのでしょうか。実験には東北大学加齢医学研究所所長川島隆太先生に監修いただきました。\u003Cbr>\u003Cbr>第四弾のテーマは「涙抜きの結婚式」。“笑い”に続いて、人間にとって大事な感情表現 “涙”。大人になったら涙腺が弱くなるなど、涙にまつわるさまざまなことが言われますが、一体涙とはどんなものなのでしょうか。誰しも思わず泣いてしまう「結婚式」を舞台に実験を行いました。結婚式をまとめた映像を見て、他人の結婚式でも泣けるのか検証します。脳はどのように感じ、どのようなタイミングで泣くのか。京都大学霊長類研究所・高次脳機能分野教授の中村克樹先生とともに泣けるポイントを考察し、最後にはMCである小籔千豊さんの後輩の結婚ムービーを制作。小籔さんは泣くのか…。",[972,974],{"id":20,"src":973,"alt":22,"type":23,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/e4eb995d9b2543d4a77280129258efae/Wedding-2.jpeg",{"id":25,"src":975,"alt":22,"type":23,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/a3a37319ed1842acbe220e32903f84fe/Manzai.jpeg",[],[],[979,982,985,988,991,993,996,997,999,1002,1005,1008],{"role":980,"name":981},"Planning / Director","Masaharu Kumagai",{"role":983,"name":984},"Planning","Shuichiro Tsuchiya",{"role":986,"name":987},"Art Direction","Yoshihiro Kono",{"role":989,"name":990},"Planning / Production","Tomofumi Chikayama",{"role":989,"name":992},"Mitsuyoshi Kimura",{"role":994,"name":995},"Production [DISCO]","Hirotaka Fukatsu",{"role":994,"name":80},{"role":998,"name":477},"Animation [DISCO]",{"role":1000,"name":1001},"Director [DISCO]","Kohei Inoue",{"role":1003,"name":1004},"Music [DISCO]","Seiya Matsumiya",{"role":1006,"name":1007},"Casting [DISCO]","Taisuke Kudo",{"role":1009,"name":1010},"Production Support","Ronpei Office",1,"2021-07-16T13:30:00.000Z",1771368041163]