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―」。公式のテーマステートメントでは、「人は、いつの時代も空を見上げ、星を見つめてきた」という導入から、横浜を愛する人々の希望の光が重なり合ったとき\"青い鳥\"が現れ、未来の象徴として夜空へ羽ばたく、という物語が描かれている。第一章（みなとみらい）では、ベイスターズに憧れ選手たちの活躍を信じる一人の少年を主人公に、少年が見つけた希望の光がファンや横浜を愛する人々の想いと重なり、\"BLUE BIRD\"が誕生する物語が描かれ、誕生したBLUE 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N社を現地調査・報告セヨ！\"を、日産グローバル本社ギャラリーで展開。リスナーが忙しい安部礼司の代わりに5つのスポットを巡り、電話で報告しながらスタンプを集めて進行するミッション形式で、番組の世界観を現地体験へ変換しました。\u003Cbr>弊社はクリエイティブプロデュース及びプランニングを担当。",[115,117,119],{"id":20,"src":116,"alt":22,"type":23,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/af8bd3c452c1422abee6426d199dfd7e/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88%202026-02-01%203.25.42.png",{"id":25,"src":118,"alt":22,"type":23,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/4f02101083dd4eeb861e9ab974ee4908/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88%202026-02-01%203.27.00.png",{"id":28,"src":120,"alt":22,"type":23,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/7efd197219cc4390948e1b19c611656e/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88%202026-02-01%203.28.01.png",[122],{"id":61,"videoId":123,"url":124,"title":102,"columns":-1},"a5XKRww9tPw","https://youtu.be/a5XKRww9tPw",[],[127,130,133,136,139,142,144],{"role":128,"name":129},"Creative 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Watae(Digitallove)",8,"2025-12-13T15:00:00.000Z",{"background":150,"challenge":151,"creativeIdea":152,"execution":153,"results":154},"番組開始から20周年を迎える節目に、全国から来場するリスナーへ「聴く」だけでなく「参加して成立する」体験を提供する必要があった。会場は日産グローバル本社ギャラリー、イベント当日は生放送も行われる構成で、会場全体の熱量を体験へ転換する設計が求められた。","大規模来場の環境下で、誰でも直感的に参加でき、かつ番組らしい“電話での掛け合い”や物語性を損なわずに体験化すること。さらに、会場内の回遊を自然に生み、達成感と記念性が残る仕組みにすること。","「安部礼司が忙しくて動けない」という番組文脈をそのまま体験の理由に変換し、来場者を“安部礼司の代理”に任命。5スポットを巡って調査し、電話で報告しながらスタンプを集めてクリアする「ミッション形式」を採用した。","日産グローバル本社ギャラリー内に5スポットのミッション導線を設計し、参加者が迷わず進行できる体験フロー（回遊→報告→押印→達成）として実装。スタンプを5つ達成した方には、正解者配布用ポストカードを提供することで、完走した達成感と記念として持ち帰れるという体験へ昇華させました。","イベント当日は全国から2.1万人を超えるリスナーが集結。番組の世界観を会場での行動に変換し、大規模来場の熱量を「回遊」「参加」「達成」に接続する参加型体験を提供しました。",{"id":156,"slug":157,"title":158,"client":159,"scope":160,"type":9,"categories":161,"thumbnail":164,"heroImage":165,"overview":166,"gallery":167,"galleryCaption":-1,"youtubeVideos":173,"awards":174,"credits":175,"featured":179,"sortOrder":180,"publishedAt":181,"details":-1},"l0g0uah1vm5j","nissan-kicks-e-power-4wd-electric-power-every-wheel","日産キックス e-POWER 4WD「その足に、電気の走りを」篇","日産自動車株式会社","Creative Produce",[162,163],{"id":47,"slug":48,"name":49},{"id":12,"slug":13,"name":14},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/da8bfdb1965a4e6eb3e1b7a49970d7a4/NISSAN%20KICKS%20TVCM%20%E3%81%9D%E3%81%AE%E8%B6%B3%E3%81%AB%E3%80%81%E9%9B%BB%E6%B0%97%E3%81%AE%E8%B5%B0%E3%82%8A%E3%82%92%E7%AF%87.mp4.00_00_23_17.%E9%9D%99%E6%AD%A2%E7%94%BB005.jpg","https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/2034da7f40384de194ec03f6071820c7/NISSAN%20KICKS%20TVCM%20%E3%81%9D%E3%81%AE%E8%B6%B3%E3%81%AB%E3%80%81%E9%9B%BB%E6%B0%97%E3%81%AE%E8%B5%B0%E3%82%8A%E3%82%92%E7%AF%87.mp4.00_00_26_11.%E9%9D%99%E6%AD%A2%E7%94%BB006.jpg","日常の足（スニーカー）からキックスに乗り換えることで、軽快なステップを踏むようなワクワクするドライブへ出かける様子を描く。e-POWER 4WDによる滑らかで力強い走りが、洗練された都会の夜や美しい街並みを駆け抜ける疾走感ある映像で表現。\u003Cbr>CMソングとして書き下ろされた「BREAKTHROUGH」は、国境を越えた3組のアーティストによる豪華なグローバルコラボレーション楽曲。参加アーティストは、 Cosmo's Midnight（オーストラリアのエレクトロデュオ）× SIRUP × Shin Sakiura（プロデューサー/ギタリスト）\u003Cbr>軽快でファンキーなエレクトロ・ポップサウンドに、SIRUPの滑らかな歌声とキレのあるラップ、Shin Sakiuraの鮮やかなギターが融合した疾走感溢れる1曲。\u003Cbr>タイトル通り「現状を打破する（ブレイクスルーする）」という前向きなメッセージが込められており、キックスの軽快な走りとリンクしている",[168,170,171],{"id":20,"src":169,"alt":22,"type":23,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/d921026e1d44456a80b13c60270de96d/NISSAN%20KICKS%20TVCM%20%E3%81%9D%E3%81%AE%E8%B6%B3%E3%81%AB%E3%80%81%E9%9B%BB%E6%B0%97%E3%81%AE%E8%B5%B0%E3%82%8A%E3%82%92%E7%AF%87.mp4.00_00_20_17.%E9%9D%99%E6%AD%A2%E7%94%BB004.jpg",{"id":25,"src":164,"alt":22,"type":23,"aspectRatio":-1,"columns":-1},{"id":28,"src":172,"alt":22,"type":23,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/062510dd687e4787b6beec5a6bc168cc/NISSAN%20KICKS%20TVCM%20%E3%81%9D%E3%81%AE%E8%B6%B3%E3%81%AB%E3%80%81%E9%9B%BB%E6%B0%97%E3%81%AE%E8%B5%B0%E3%82%8A%E3%82%92%E7%AF%87.mp4.00_00_18_04.%E9%9D%99%E6%AD%A2%E7%94%BB003.jpg",[],[],[176],{"role":177,"name":178},"Agency","TBWA 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リアル人生ゲーム",[813,814,815],{"id":47,"slug":48,"name":49},{"id":12,"slug":13,"name":14},{"id":52,"slug":53,"name":54},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/cfa7cefb37c94c1cae5d7d4e1ed4e176/1_NISSAN%20KICKS_%E3%83%AA%E3%82%A2%E3%83%AB%E4%BA%BA%E7%94%9F%E3%82%B1%E3%82%99%E3%83%BC%E3%83%A0KV.jpg","https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/e3fa7dc6520b480582008765ac39ddff/1_NISSAN%20KICKS_%E3%83%AA%E3%82%A2%E3%83%AB%E4%BA%BA%E7%94%9F%E3%82%B1%E3%82%99%E3%83%BC%E3%83%A0KV.jpg","コロナの感染拡大。ステイホームの推奨。\u003Cbr>発令されては解かれる緊急事態宣言に人々は疲弊し、いつしか、STAY HOMEという規制がなくなっても、人々は自らの心に規制をかけてしまっていた。 \u003Cbr>観光業は大打撃を受け、地方経済は深刻なダメージを負った。\u003Cbr>日産の電動SUV KICKS e-POWER は、新たな挑戦を後押しするクルマだ。\u003Cbr>日本各地、とりわけ地方の様々なアクティビティと切っても切り離せない。\u003Cbr>都市と地方を繋ぐS U Vとして、そして、人生をアクティブにするS U Vとして、この課題にアプローチした。\u003Cbr>「リアル人生ゲーム」\u003Cbr>それは、全長500kmに渡る世界一大きなボードゲーム。\u003Cbr>タカラトミー、JTB、そして、53の自治体とともに、日本全国をゲームの舞台に変えた。\u003Cbr>ルールは簡単。\u003Cbr>１.特設サイトでルーレットを回す\u003Cbr>２.出たマス目の分だけドライブ\u003Cbr>３.行く先に待ち受けるアクティビティに挑戦\u003Cbr>４.クリアしたら次の目的地へ。ゴールを目指す\u003Cbr>目的地に着いて終わるドライブではない。目的地から目的地へ。\u003Cbr>なんでも調べれば分かる時代において、次の目的地がわからないという不確実性は多くの人の遊びごころを動かした。\u003Cbr>日産KICKS e-POWERが作ったのは、ただのゲームではない。\u003Cbr>地方と都会、そして、人々をつなぐ新たな循環システムだ。",[820,822,824,826,828,830,832,834,836],{"id":20,"src":821,"alt":22,"type":23,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/23d561f9bcf64b579ee1de9a1a1ac6ab/NISSAN%20KICKS%20%E3%83%AA%E3%82%A2%E3%83%AB%E4%BA%BA%E7%94%9F%E3%82%B1%E3%82%99%E3%83%BC%E3%83%A0%20%E5%91%8A%E7%9F%A5%E3%83%A0%E3%83%BC%E3%83%92%E3%82%99%E3%83%BC%20Web.mp4.00_01_33_03.%E9%9D%99%E6%AD%A2%E7%94%BB005.jpg",{"id":25,"src":823,"alt":22,"type":23,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/5c5bb725717b466d90ee2fcb82396e8f/NISSAN%20KICKS%20%E3%83%AA%E3%82%A2%E3%83%AB%E4%BA%BA%E7%94%9F%E3%82%B1%E3%82%99%E3%83%BC%E3%83%A0%20%E5%91%8A%E7%9F%A5%E3%83%A0%E3%83%BC%E3%83%92%E3%82%99%E3%83%BC%20Web.mp4.00_01_15_09.%E9%9D%99%E6%AD%A2%E7%94%BB004.jpg",{"id":28,"src":825,"alt":22,"type":23,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/66cdc88a7bc445f38740ad6f41fa776f/NISSAN%20KICKS%20%E3%83%AA%E3%82%A2%E3%83%AB%E4%BA%BA%E7%94%9F%E3%82%B1%E3%82%99%E3%83%BC%E3%83%A0%20%E5%91%8A%E7%9F%A5%E3%83%A0%E3%83%BC%E3%83%92%E3%82%99%E3%83%BC%20Web.mp4.00_01_04_07.%E9%9D%99%E6%AD%A2%E7%94%BB003.jpg",{"id":31,"src":827,"alt":22,"type":23,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/66eeaf7101314d7aaa2ec82bde8c68de/NISSAN%20KICKS%20%E3%83%AA%E3%82%A2%E3%83%AB%E4%BA%BA%E7%94%9F%E3%82%B1%E3%82%99%E3%83%BC%E3%83%A0%20%E5%91%8A%E7%9F%A5%E3%83%A0%E3%83%BC%E3%83%92%E3%82%99%E3%83%BC%20Web.mp4.00_02_22_09.%E9%9D%99%E6%AD%A2%E7%94%BB006.jpg",{"id":201,"src":829,"alt":22,"type":23,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/5829f2c51d18481ab26622e66e03ff49/NISSAN%20KICKS%20%E3%83%AA%E3%82%A2%E3%83%AB%E4%BA%BA%E7%94%9F%E3%82%B1%E3%82%99%E3%83%BC%E3%83%A0%20%E5%91%8A%E7%9F%A5%E3%83%A0%E3%83%BC%E3%83%92%E3%82%99%E3%83%BC%20Web.mp4.00_00_30_14.%E9%9D%99%E6%AD%A2%E7%94%BB001.jpg",{"id":204,"src":831,"alt":22,"type":23,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/4ad1dca3c139452abea23d0af5716ab0/2_NISSAN%20KICKS_%E3%83%AA%E3%82%A2%E3%83%AB%E4%BA%BA%E7%94%9F%E3%82%B1%E3%82%99%E3%83%BC%E3%83%A0board%20game%E7%89%88.jpg",{"id":207,"src":833,"alt":22,"type":23,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/999957c0e36b411381eebf79dd6349a9/3_NISSAN%20KICKS_%E3%83%AA%E3%82%A2%E3%83%AB%E4%BA%BA%E7%94%9F%E3%82%B1%E3%82%99%E3%83%BC%E3%83%A0_%E3%83%95%E3%82%9A%E3%83%AC%E3%82%BB%E3%82%99%E3%83%B3%E3%83%88CP.jpg",{"id":379,"src":835,"alt":22,"type":23,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/f1fefcc2d71f401aa4c92fd60c709538/4_NISSAN%20KICKS_%E3%83%AA%E3%82%A2%E3%83%AB%E4%BA%BA%E7%94%9F%E3%82%B1%E3%82%99%E3%83%BC%E3%83%A0%E4%B8%80%E8%88%AC%E4%BD%93%E9%A8%93.jpeg",{"id":382,"src":837,"alt":22,"type":23,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/4f1d6751202743bca6ca4df263410440/NISSAN%20KICKS%20%E3%83%AA%E3%82%A2%E3%83%AB%E4%BA%BA%E7%94%9F%E3%82%B1%E3%82%99%E3%83%BC%E3%83%A0%20%E5%91%8A%E7%9F%A5%E3%83%A0%E3%83%BC%E3%83%92%E3%82%99%E3%83%BC%20Web.mp4.00_00_48_16.%E9%9D%99%E6%AD%A2%E7%94%BB002.jpg","※本実績は、TBWA HAKUHODO在籍時に、チームの一員として担当領域に関与したプロジェクトです。 ",[840],{"id":61,"videoId":841,"url":842,"title":843,"columns":-1},"qx7cpmh5ROs","https://www.youtube.com/watch?v=qx7cpmh5ROs","NISSAN KICKS e POWER Presents リアル人生ゲーム",[],[846],{"role":847,"name":22},"Agency：TBWA HAKUHODO",2,"2020-10-05T01:00:00.000Z",1787660889372]