[{"data":1,"prerenderedAt":930},["ShallowReactive",2],{"work-nissan-kicks-real-game-of-life":3,"works-nav":68},{"id":4,"slug":5,"title":6,"client":7,"scope":8,"type":9,"categories":10,"thumbnail":23,"heroImage":24,"overview":25,"gallery":26,"galleryCaption":56,"youtubeVideos":57,"awards":63,"credits":64,"featured":65,"sortOrder":66,"publishedAt":67,"details":-1},"4whyzlwbkit","nissan-kicks-real-game-of-life","NISSAN KICKS e-POWER Presents: The Real Game of Life","Nissan Motor Co., Ltd.","Creative Producer","brands",[11,15,19],{"id":12,"slug":13,"name":14},"cat1","branding-strategy","Branding & Strategy",{"id":16,"slug":17,"name":18},"cat2","content-storytelling","Content & Storytelling",{"id":20,"slug":21,"name":22},"cat3","experience-design","Experience Design","https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/cfa7cefb37c94c1cae5d7d4e1ed4e176/1_NISSAN%20KICKS_%E3%83%AA%E3%82%A2%E3%83%AB%E4%BA%BA%E7%94%9F%E3%82%B1%E3%82%99%E3%83%BC%E3%83%A0KV.jpg","https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/e3fa7dc6520b480582008765ac39ddff/1_NISSAN%20KICKS_%E3%83%AA%E3%82%A2%E3%83%AB%E4%BA%BA%E7%94%9F%E3%82%B1%E3%82%99%E3%83%BC%E3%83%A0KV.jpg","The spread of COVID-19.\u003Cbr>Calls to stay home.\u003Cbr>\u003Cbr>As states of emergency were repeatedly declared and lifted, people grew exhausted.\u003Cbr>Eventually, even after the restrictions of “STAY HOME” were removed, people continued to place restrictions on themselves—within their own minds.\u003Cbr>\u003Cbr>The tourism industry was hit hard, and regional economies suffered severe damage.\u003Cbr>\u003Cbr>The Nissan KICKS e-POWER, an electric SUV, is a car that encourages new challenges.\u003Cbr>It is deeply connected to activities across Japan, especially in regional areas.\u003Cbr>\u003Cbr>As an SUV that connects cities and regions,\u003Cbr>and as an SUV that activates people’s lives,\u003Cbr>we chose to address this challenge.\u003Cbr>\u003Cbr>“The Real Game of Life.”\u003Cbr>\u003Cbr>A 500-kilometer-long board game—the largest in the world.\u003Cbr>\u003Cbr>Together with Takara Tomy, JTB, and 53 local governments,\u003Cbr>we turned all of Japan into a game board.\u003Cbr>\u003Cbr>The rules are simple.\u003Cbr>\u003Cbr>Spin the roulette on the special website\u003Cbr>\u003Cbr>Drive the number of spaces you land on\u003Cbr>\u003Cbr>Take on the activity waiting at your destination\u003Cbr>\u003Cbr>Clear it, move on to the next destination, and aim for the goal\u003Cbr>\u003Cbr>This is not a drive that ends when you arrive somewhere.\u003Cbr>It is a journey from one destination to the next.\u003Cbr>\u003Cbr>In an age where you can look up anything instantly,\u003Cbr>the uncertainty of not knowing where you will go next awakened a sense of play in many people.\u003Cbr>\u003Cbr>What Nissan KICKS e-POWER created was not just a game.\u003Cbr>It was a new circulation system that connects regions and cities—and the people between them.",[27,32,35,38,41,44,47,50,53],{"id":28,"src":29,"alt":30,"type":31,"aspectRatio":-1,"columns":-1},"g1","https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/23d561f9bcf64b579ee1de9a1a1ac6ab/NISSAN%20KICKS%20%E3%83%AA%E3%82%A2%E3%83%AB%E4%BA%BA%E7%94%9F%E3%82%B1%E3%82%99%E3%83%BC%E3%83%A0%20%E5%91%8A%E7%9F%A5%E3%83%A0%E3%83%BC%E3%83%92%E3%82%99%E3%83%BC%20Web.mp4.00_01_33_03.%E9%9D%99%E6%AD%A2%E7%94%BB005.jpg","","image",{"id":33,"src":34,"alt":30,"type":31,"aspectRatio":-1,"columns":-1},"g2","https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/5c5bb725717b466d90ee2fcb82396e8f/NISSAN%20KICKS%20%E3%83%AA%E3%82%A2%E3%83%AB%E4%BA%BA%E7%94%9F%E3%82%B1%E3%82%99%E3%83%BC%E3%83%A0%20%E5%91%8A%E7%9F%A5%E3%83%A0%E3%83%BC%E3%83%92%E3%82%99%E3%83%BC%20Web.mp4.00_01_15_09.%E9%9D%99%E6%AD%A2%E7%94%BB004.jpg",{"id":36,"src":37,"alt":30,"type":31,"aspectRatio":-1,"columns":-1},"g3","https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/66cdc88a7bc445f38740ad6f41fa776f/NISSAN%20KICKS%20%E3%83%AA%E3%82%A2%E3%83%AB%E4%BA%BA%E7%94%9F%E3%82%B1%E3%82%99%E3%83%BC%E3%83%A0%20%E5%91%8A%E7%9F%A5%E3%83%A0%E3%83%BC%E3%83%92%E3%82%99%E3%83%BC%20Web.mp4.00_01_04_07.%E9%9D%99%E6%AD%A2%E7%94%BB003.jpg",{"id":39,"src":40,"alt":30,"type":31,"aspectRatio":-1,"columns":-1},"g4","https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/66eeaf7101314d7aaa2ec82bde8c68de/NISSAN%20KICKS%20%E3%83%AA%E3%82%A2%E3%83%AB%E4%BA%BA%E7%94%9F%E3%82%B1%E3%82%99%E3%83%BC%E3%83%A0%20%E5%91%8A%E7%9F%A5%E3%83%A0%E3%83%BC%E3%83%92%E3%82%99%E3%83%BC%20Web.mp4.00_02_22_09.%E9%9D%99%E6%AD%A2%E7%94%BB006.jpg",{"id":42,"src":43,"alt":30,"type":31,"aspectRatio":-1,"columns":-1},"g5","https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/5829f2c51d18481ab26622e66e03ff49/NISSAN%20KICKS%20%E3%83%AA%E3%82%A2%E3%83%AB%E4%BA%BA%E7%94%9F%E3%82%B1%E3%82%99%E3%83%BC%E3%83%A0%20%E5%91%8A%E7%9F%A5%E3%83%A0%E3%83%BC%E3%83%92%E3%82%99%E3%83%BC%20Web.mp4.00_00_30_14.%E9%9D%99%E6%AD%A2%E7%94%BB001.jpg",{"id":45,"src":46,"alt":30,"type":31,"aspectRatio":-1,"columns":-1},"g6","https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/4ad1dca3c139452abea23d0af5716ab0/2_NISSAN%20KICKS_%E3%83%AA%E3%82%A2%E3%83%AB%E4%BA%BA%E7%94%9F%E3%82%B1%E3%82%99%E3%83%BC%E3%83%A0board%20game%E7%89%88.jpg",{"id":48,"src":49,"alt":30,"type":31,"aspectRatio":-1,"columns":-1},"g7","https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/999957c0e36b411381eebf79dd6349a9/3_NISSAN%20KICKS_%E3%83%AA%E3%82%A2%E3%83%AB%E4%BA%BA%E7%94%9F%E3%82%B1%E3%82%99%E3%83%BC%E3%83%A0_%E3%83%95%E3%82%9A%E3%83%AC%E3%82%BB%E3%82%99%E3%83%B3%E3%83%88CP.jpg",{"id":51,"src":52,"alt":30,"type":31,"aspectRatio":-1,"columns":-1},"g8","https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/f1fefcc2d71f401aa4c92fd60c709538/4_NISSAN%20KICKS_%E3%83%AA%E3%82%A2%E3%83%AB%E4%BA%BA%E7%94%9F%E3%82%B1%E3%82%99%E3%83%BC%E3%83%A0%E4%B8%80%E8%88%AC%E4%BD%93%E9%A8%93.jpeg",{"id":54,"src":55,"alt":30,"type":31,"aspectRatio":-1,"columns":-1},"g9","https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/4f1d6751202743bca6ca4df263410440/NISSAN%20KICKS%20%E3%83%AA%E3%82%A2%E3%83%AB%E4%BA%BA%E7%94%9F%E3%82%B1%E3%82%99%E3%83%BC%E3%83%A0%20%E5%91%8A%E7%9F%A5%E3%83%A0%E3%83%BC%E3%83%92%E3%82%99%E3%83%BC%20Web.mp4.00_00_48_16.%E9%9D%99%E6%AD%A2%E7%94%BB002.jpg","This project was carried out while I was at TBWA HAKUHODO, where I contributed as a member of the team within my area of responsibility.",[58],{"id":59,"videoId":60,"url":61,"title":62,"columns":-1},"yt1","qx7cpmh5ROs","https://www.youtube.com/watch?v=qx7cpmh5ROs","NISSAN KICKS e POWER Presents リアル人生ゲーム",[],[],false,2,"2020-10-05T01:00:00.000Z",[69,126,349,451,542,610,646,858,877],{"id":70,"slug":71,"title":72,"client":73,"scope":74,"type":9,"categories":75,"thumbnail":81,"heroImage":82,"overview":83,"gallery":84,"galleryCaption":-1,"youtubeVideos":91,"awards":96,"credits":97,"featured":117,"sortOrder":118,"publishedAt":119,"details":120},"didcd8y0n8","TokyoFM-ReijiAbe-MissionABEImpossible","Mission ABE-Impossible: Conduct an on-site investigation and report on Company N in place of Reiji Abe!","Tokyo FM Broadcasting Co., Ltd","Creative Produce, Creative Planning",[76,80],{"id":77,"slug":78,"name":79},"cat5","digital-interactive","Digital & Interactive",{"id":20,"slug":21,"name":22},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/756c990bf5134672a90e11918e0b79ab/logo%20ping.jpg","https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/d5be887be5ba42ceab423c2d10331f11/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88%202026-02-01%203.26.33.png","For the 20th anniversary event of the radio drama “NISSAN Abe Reiji ～ BEYOND THE AVERAGE ～,” we developed and deployed the participatory experience “Mission ABE Impossible — Investigate and Report on Company N on Abe Reiji’s Behalf!” at the Nissan Global Headquarters Gallery. In this mission-based format, listeners step in as Abe Reiji’s “stand-ins,” visit five on-site spots, report back by phone, and collect stamps as they progress—bridging the program’s world into a real-life experience.\u003Cbr>We are responsible for creative production and planning.",[85,87,89],{"id":28,"src":86,"alt":30,"type":31,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/af8bd3c452c1422abee6426d199dfd7e/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88%202026-02-01%203.25.42.png",{"id":33,"src":88,"alt":30,"type":31,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/4f02101083dd4eeb861e9ab974ee4908/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88%202026-02-01%203.27.00.png",{"id":36,"src":90,"alt":30,"type":31,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/7efd197219cc4390948e1b19c611656e/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88%202026-02-01%203.28.01.png",[92],{"id":59,"videoId":93,"url":94,"title":95,"columns":-1},"a5XKRww9tPw","https://youtu.be/a5XKRww9tPw","ミッションABEインポッシブル - 安部礼司の代わりに N社を現地調査・報告セヨ！",[],[98,100,103,106,109,112,114],{"role":8,"name":99},"Yutaka Sato",{"role":101,"name":102},"Art Director / Designer","Junya Hoshikawa(Digitallove)",{"role":104,"name":105},"Designer","Juhyoung Lee(Digitallove)",{"role":107,"name":108},"Creative Director / Digital Director","Kanta Takeuchi(Digitallove)",{"role":110,"name":111},"Developer","Takumi Saito(Digitallove)",{"role":110,"name":113},"Koichi Takahashi",{"role":115,"name":116},"ProjectManger","Katsumasa Watae(Digitallove)",true,8,"2025-12-13T15:00:00.000Z",{"background":121,"challenge":122,"creativeIdea":123,"execution":124,"results":125},"At the milestone 20th anniversary, it was essential to offer listeners coming from across Japan an experience that goes beyond “just listening” and becomes something that “comes alive through participation.” With the event held at the Nissan Global Headquarters Gallery and featuring a live broadcast on the day, the design needed to convert the venue’s overall energy into an active, on-site experience.","In an environment with a large number of visitors, the challenge was to create an experience that anyone could join intuitively, while preserving the show’s signature “phone-based banter” and narrative tone. At the same time, the experience had to naturally encourage movement throughout the venue and leave participants with a sense of achievement and a memorable takeaway.","We translated the show’s premise—“Abe Reiji is too busy to go himself”—directly into a compelling reason for participation, appointing visitors as Abe Reiji’s “stand-ins.” Participants move through five spots, investigate each location, report back by phone, and clear the mission by collecting stamps. ","We designed a five-spot mission route within the Nissan Global Headquarters Gallery and implemented a clear participation flow (explore → report → stamp → complete) so visitors could proceed without confusion. Participants who completed all five stamps received an official “correct-answer” postcard, adding motivation to finish and a tangible memento to take home.","On the day of the event, more than 21,000 listeners gathered from across Japan. By transforming the show’s world into on-site actions, we delivered a participatory experience that connected large-scale attendance energy to “movement,” “participation,” and “completion.”",{"id":127,"slug":128,"title":129,"client":130,"scope":131,"type":9,"categories":132,"thumbnail":134,"heroImage":135,"overview":136,"gallery":137,"galleryCaption":-1,"youtubeVideos":150,"awards":155,"credits":160,"featured":117,"sortOrder":347,"publishedAt":348,"details":-1},"r-wwpkvnc","dig-shibuya-drone-show","DIG SHIBUYA DG DRONE SHOW","Digital Garage, Inc.","Show Direction（Assistant）, PR Planning",[133],{"id":77,"slug":78,"name":79},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/60e0d2fcc55b438bbf30b12f49b7e605/%E3%80%8CDIG%20SHIBUYA%20DG%20DRONE%20SHOW%E3%80%8D%E3%82%AA%E3%83%95%E3%82%A3%E3%82%B7%E3%83%A3%E3%83%AB%E3%83%A0%E3%83%BC%E3%83%92%E3%82%99%E3%83%BC%E3%83%BB%E3%83%95%E3%83%AB%E3%83%8F%E3%82%99%E3%83%BC%E3%82%B7%E3%82%99%E3%83%A7%E3%83%B3.mp4.00_01_07_04.%E9%9D%99%E6%AD%A2%E7%94%BB001.jpg","https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/c0bad16a619d43c694db326c0dfb78c0/87924-90-549a9911e85c87353c9a75dc92b32d16-3840x2160.webp","DIG SHIBUYA DG DRONE SHOW was held on February 8, 2025, in the skies above Yoyogi Park in Shibuya, Tokyo, as an official partner program of DIG SHIBUYA 2025, an art and technology festival co-hosted by Shibuya City.\u003Cbr>The event was co-organized by the SHIBUYA CREATIVE TECH Executive Committee, Digital Garage, and RedCliff, with sponsorship from Tokyu Land Corporation and Kakaku.com, Inc.\u003Cbr>\u003Cbr>On the day of the event, 2,200 drones illuminated the night sky with a series of aerial artworks inspired by the city of Shibuya, including a dragon, a UFO, and “Digihachi,” a super digital dog that time-traveled from the future.\u003Cbr>In addition, a special collaboration live performance synchronized with the drone show was held on a temporary stage along the Zelkova-lined avenue in Yoyogi Park.\u003Cbr>\u003Cbr>The drone show was also simultaneously broadcast and later archived at four Tokyu Land–operated facilities—Shibuya Sakura Stage, Tokyu Plaza Shibuya, Tokyu Plaza Omotesando “Omokado,” and Tokyu Plaza Harajuku “Harakado.”\u003Cbr>Through the fusion of technology, art, and music created by Japan’s largest-ever drone display of 2,200 drones, the event captivated a wide audience.",[138,140,142,144,146,148],{"id":28,"src":139,"alt":30,"type":31,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/51aab37755a14408939e3fc8d85dfc88/gallery-01.webp",{"id":33,"src":141,"alt":30,"type":31,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/34e6b48a3652415d81a862c9b122558b/gallery-06.webp",{"id":36,"src":143,"alt":30,"type":31,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/8b7dbf36ec124e66ac34ff9c83c1a3dd/gallery-02.webp",{"id":39,"src":145,"alt":30,"type":31,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/005427d597dd41dc866364ac68cae061/gallery-05.webp",{"id":42,"src":147,"alt":30,"type":31,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/19d96d6cf08b435297bf06a17c79e930/gallery-03.webp",{"id":45,"src":149,"alt":30,"type":31,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/9c82b9aa2f6746578db4eac4d9303b10/%E3%80%8CDIG%20SHIBUYA%20DG%20DRONE%20SHOW%E3%80%8D%E3%82%AA%E3%83%95%E3%82%A3%E3%82%B7%E3%83%A3%E3%83%AB%E3%83%A0%E3%83%BC%E3%83%92%E3%82%99%E3%83%BC%E3%83%BB%E3%83%95%E3%83%AB%E3%83%8F%E3%82%99%E3%83%BC%E3%82%B7%E3%82%99%E3%83%A7%E3%83%B3.mp4.00_16_58_10.%E9%9D%99%E6%AD%A2%E7%94%BB011.jpg",[151],{"id":59,"videoId":152,"url":153,"title":154,"columns":-1},"VSasJVNLIro","https://www.youtube.com/watch?v=VSasJVNLIro"," 「DIG SHIBUYA DG DRONE SHOW」オフィシャルムービー",[156],{"name":157,"year":158,"category":-1,"result":159},"日本記録認定協会",2025,"日本最大のドローンショー",[161,164,167,170,173,175,177,180,183,186,189,190,192,195,198,200,202,204,206,208,210,212,215,217,219,221,223,226,228,231,233,235,237,239,241,243,245,247,249,251,253,255,257,259,261,263,265,267,269,271,273,275,277,279,281,283,285,287,289,291,293,295,297,299,301,303,305,307,309,311,313,315,317,319,321,323,325,327,329,331,333,335,337,339,341,343,345],{"role":162,"name":163},"Organizer","SHIBUYA CREATIVE TECH Executive Committee",{"role":165,"name":166},"Co-organizers","Digital Garage, Inc., REDCLIFF, Inc.",{"role":168,"name":169},"Sponsors","Kakaku.com, Inc., TOKYU LAND CORPORATION",{"role":171,"name":172},"Collaborating Artist","Tetsuya Komuro",{"role":171,"name":174},"Daisuke Hinata",{"role":171,"name":176},"Carrie Suzuki",{"role":178,"name":179},"DIG8 Creator","James Bigtwin",{"role":181,"name":182},"Bokuryu","Matazo Kayama",{"role":184,"name":185},"Pangaea","Victoria Kovalenchikova",{"role":187,"name":188},"Executive Show Director","Hiroyoshi Uruma",{"role":187,"name":99},{"role":187,"name":191},"Hiroshi Ito",{"role":193,"name":194},"Video Director","Hiroyuki Nakano",{"role":196,"name":197},"Video Team","Yujiro Yajima",{"role":196,"name":199},"Kotaro Ishikawa",{"role":196,"name":201},"Junya Masuyama",{"role":196,"name":203},"Naoki Takanuma",{"role":196,"name":205},"Hiroshi Sato",{"role":196,"name":207},"Ken Kasuga",{"role":196,"name":209},"Jin Miura",{"role":196,"name":211},"Toshinari Fujii",{"role":213,"name":214},"Drone Operator","Hisashi Makabe",{"role":213,"name":216},"Karin Sakai",{"role":213,"name":218},"Kazuhiro Aiba",{"role":213,"name":220},"Yuhki Endo",{"role":213,"name":222},"Mitsuru Abe",{"role":224,"name":225},"Streaming & System","Masao Katsuki",{"role":224,"name":227},"Akira Sekizawa",{"role":229,"name":230},"Special Thanks","Akiko Miyamoto",{"role":229,"name":232},"Yoshiro Tasaka",{"role":229,"name":234},"Daisuke Nakajima",{"role":229,"name":236},"Shota Kan",{"role":229,"name":238},"Mizuki Ando",{"role":229,"name":240},"Tatsunori Abe",{"role":229,"name":242},"Wang Jianying",{"role":229,"name":244},"Yamauti Sakae",{"role":229,"name":246},"Maiko Toh",{"role":229,"name":248},"Hayato Ishibashi",{"role":229,"name":250},"Hiroshi Kato",{"role":229,"name":252},"Satoshi Ogata",{"role":229,"name":254},"Toshiki Goto",{"role":229,"name":256},"Yumiko Tamakoshi",{"role":229,"name":258},"Hiromi Noguchi",{"role":229,"name":260},"Asami Kanai",{"role":229,"name":262},"Hsi Wei Ning",{"role":229,"name":264},"Hiina Takahata",{"role":229,"name":266},"Tetsuya Kitagawa",{"role":229,"name":268},"Michitaka Ueda",{"role":229,"name":270},"Masakazu Kanno",{"role":229,"name":272},"Toru Komatsuzaki",{"role":229,"name":274},"Shun Koguchi",{"role":229,"name":276},"Takao Shinno",{"role":229,"name":278},"Minoru Nakajima",{"role":229,"name":280},"Akira 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Mori Calliope accepted the offer, leading to a first-time co-production with acclaimed music producer and composer Chaki Zulu.\u003Cbr>Reframing the METAL GEAR series through Mori Calliope’s perspective, the track blends her own worldview with the franchise’s identity. 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When the powerful performance of the drumline joined in, applause spread throughout the entire venue.\u003Cbr>In the latter half of the program, the whole arena came together to cheer for the players with the iconic volleyball chant, “Nippon, cha-cha-cha,” creating a powerful moment of unity. 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After the venue was darkened, the newly enhanced mops—now featuring laser mapping and illuminated elements—began moving hands-free, as if by magic. In that moment, the atmosphere in the arena completely transformed. Waves of astonishment swept through the crowd, excitement reached its peak, and the energy of support for the players coming into the match united as one.\u003Cbr>In preparing the new performance, extensive trial and error went into choreographing the autonomous mops to move dynamically across the court in perfect synchronization with the drumline and the dance team, NISSAN Performers.",{"id":647,"slug":648,"title":649,"client":7,"scope":614,"type":9,"categories":650,"thumbnail":654,"heroImage":654,"overview":655,"gallery":656,"galleryCaption":56,"youtubeVideos":669,"awards":674,"credits":716,"featured":117,"sortOrder":852,"publishedAt":853,"details":854},"i2gzadb_k","nissan-propilot-mop-nba","Nissan ProPILOT MOP - NBA JAPAN GAMES 2022",[651,652,653],{"id":12,"slug":13,"name":14},{"id":77,"slug":78,"name":79},{"id":20,"slug":21,"name":22},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/48eb168daf564ebba7b9497273ee13d6/ProPILOT%20MOP_NBA%20Japan%20Games2022.001.jpeg","To demonstrate Nissan’s advanced driver assistance technology ProPILOT 2.0 on the stage of “NBA Japan Games 2022,” TBWA\\HAKUHODO and Nissan hacked the interval time and delivered the audience an unexpected half-time experience. The unobtrusive cleaning staff appeared on court with their “ProPILOT Mops’’ – gradually, a strangeness began to develop in the mopping movement, and finally the mops moved around by themselves after being released from hands just like magic. From the ordinary to the extraordinary, from humdrum to astonishment – it was a major game changing moment in the audience’s mind of what it is like to be powered by Nissan’s technology.",[657,659,661,663,665,667],{"id":28,"src":658,"alt":30,"type":31,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/81272d7799d74cca81b1aaf280f1943d/ProPILOT%20MOP_NBA%20Japan%20Games2022.002.jpeg",{"id":33,"src":660,"alt":30,"type":31,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/6ee96b33e4874c53acda713bfe182749/ProPILOT%20MOP_NBA%20Japan%20Games2022.003.jpeg",{"id":36,"src":662,"alt":30,"type":31,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/6894c5014eab4d81a3e36b71a5bb214b/ProPILOT%20MOP_NBA%20Japan%20Games2022.004.jpeg",{"id":39,"src":664,"alt":30,"type":31,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/ddb60a72952e40a3949f31330e37bb09/ProPILOT%20MOP_NBA%20Japan%20Games2022.005.jpeg",{"id":42,"src":666,"alt":30,"type":31,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/0a855472249544b59c206d3f5856abc7/ProPILOT%20MOP_NBA%20Japan%20Games2022.006.jpeg",{"id":45,"src":668,"alt":30,"type":31,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/2ecad8c08a884eed808cc9db6b5c75a4/ProPILOT%20MOP_NBA%20Japan%20Games2022.007.jpeg",[670],{"id":59,"videoId":671,"url":672,"title":673,"columns":-1},"ofvNjh5KI1I","https://youtu.be/ofvNjh5KI1I","ProPILOT MOP",[675,680,683,688,690,692,695,698,702,706,710,714],{"name":676,"year":677,"category":678,"result":679},"CLIO AWARDS",2024,"Branded Entertainment & Content / Experience/Activation","Bronze",{"name":681,"year":677,"category":682,"result":679},"One Show","Direct Marketing / Experiential / In-Person Events  ",{"name":684,"year":685,"category":686,"result":687},"ADFEST",2023,"BRAND EXPERIENCE LOTUS - Events ","Gold",{"name":684,"year":685,"category":689,"result":687},"ENTERTAINMENT LOTUS - Experiential ",{"name":684,"year":685,"category":691,"result":687},"MEDIA LOTUS - Use of Events",{"name":693,"year":685,"category":694,"result":679},"Effie Awards","Automotive",{"name":696,"year":685,"category":697,"result":679},"The ADC 102nd Annual Awards","Experiential Design / Live Experiences",{"name":699,"year":685,"category":700,"result":701},"D&AD","Experiential: Activation & Participation","Wood Pencil",{"name":703,"year":677,"category":704,"result":705},"Spikes Asia","Creative Strategy / E. 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The challenge was to harness this premier sporting event to communicate Nissan's innovative brand image. However, the fans gaze were on the games; not on the new sponsor. We needed a disruptive way to engage with fans.","The world's first autopilot mop hacked halftime to show off NISSAN's autonomous driving technology. Audiences believed the cleaning staff would start mopping. but they were greeted by the sight of mops moving and cleaning of their own accord, while dancers weaved movements in-between them. The almost magical convergence of disruptive tech and poetic dance turned halftime into a moment of fascination. NISSAN's amazing branded experience was remembered by all.","We succeeded in turning a basketball court into media for NISSAN to show off their tech. Thanks to the power of SOCIAL and PR, the news went viral around the world, not just within the arena. NISSAN won the marketing game through branded tech-experience wizardry and the impact of a live event.",{"id":4,"slug":5,"title":6,"client":7,"scope":8,"type":9,"categories":859,"thumbnail":23,"heroImage":24,"overview":25,"gallery":863,"galleryCaption":56,"youtubeVideos":873,"awards":875,"credits":876,"featured":65,"sortOrder":66,"publishedAt":67,"details":-1},[860,861,862],{"id":12,"slug":13,"name":14},{"id":16,"slug":17,"name":18},{"id":20,"slug":21,"name":22},[864,865,866,867,868,869,870,871,872],{"id":28,"src":29,"alt":30,"type":31,"aspectRatio":-1,"columns":-1},{"id":33,"src":34,"alt":30,"type":31,"aspectRatio":-1,"columns":-1},{"id":36,"src":37,"alt":30,"type":31,"aspectRatio":-1,"columns":-1},{"id":39,"src":40,"alt":30,"type":31,"aspectRatio":-1,"columns":-1},{"id":42,"src":43,"alt":30,"type":31,"aspectRatio":-1,"columns":-1},{"id":45,"src":46,"alt":30,"type":31,"aspectRatio":-1,"columns":-1},{"id":48,"src":49,"alt":30,"type":31,"aspectRatio":-1,"columns":-1},{"id":51,"src":52,"alt":30,"type":31,"aspectRatio":-1,"columns":-1},{"id":54,"src":55,"alt":30,"type":31,"aspectRatio":-1,"columns":-1},[874],{"id":59,"videoId":60,"url":61,"title":62,"columns":-1},[],[],{"id":878,"slug":879,"title":880,"client":881,"scope":882,"type":355,"categories":883,"thumbnail":885,"heroImage":886,"overview":887,"gallery":888,"galleryCaption":56,"youtubeVideos":893,"awards":894,"credits":895,"featured":65,"sortOrder":928,"publishedAt":929,"details":-1},"5-_j-hc67_2k","Sabinuki-de","Social Experiment Documentary — Sabinuki-de.","NHK Global Media Services, Inc.","Contents Produce",[884],{"id":16,"slug":17,"name":18},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/b785423592d0425c9c335de3898f3182/HP-image-1920%C3%971080-2.jpeg","https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/19b490712bbe4519a219d98d435d0233/HP-image-1920%C3%971080-2.jpeg","“Sabinuki.” — A Social Experiment Documentary\u003Cbr>If you remove gasoline from a car, how do you make it run?\u003Cbr>If you remove the cash register from a store, how do you handle payment?\u003Cbr>\u003Cbr>In everyday life, we tend to solve problems by adding something.\u003Cbr>But sometimes, by removing something, truly innovative services and products are born.\u003Cbr>\u003Cbr>“Sabinuki.” is a social experiment documentary that dares to remove one essential element from familiar systems—much like removing wasabi from sushi—and observes what happens when something is intentionally taken away.\u003Cbr>\u003Cbr>Episode 3: Manzai Without the Tsukkomi\u003Cbr>As lifestyles changed dramatically during the COVID-19 pandemic, more people came to seek laughter.\u003Cbr>But when, exactly, do people laugh?\u003Cbr>To explore this question, we chose manzai, a traditional form of Japanese comedy enjoyed by many, as the stage for our experiment.\u003Cbr>Manzai is built on the interaction between the boke (the funny one) and the tsukkomi (the straight man). In this experiment, we removed the tsukkomi and examined what happens to “laughter” itself.\u003Cbr>The experiment was carried out with the cooperation of two comedy duos, Kaminari and Akina.\u003Cbr>Both are known for their sharp tsukkomi style—but what happens when that element is removed?\u003Cbr>The experiment was supervised by Professor Ryuta Kawashima, Director of the Institute of Development, Aging and Cancer at Tohoku University.\u003Cbr>\u003Cbr>Episode 4: A Wedding Without Tears\u003Cbr>Following “laughter,” the next essential human expression we explore is “tears.”\u003Cbr>It is often said that people become more prone to tears as they grow older, but what exactly are tears?\u003Cbr>To investigate, we conducted an experiment using weddings—occasions where people are naturally moved to tears.\u003Cbr>Participants watched a wedding video and we examined whether people could cry even at someone else’s wedding.\u003Cbr>How does the brain respond, and at what moment do tears emerge?\u003Cbr>Together with Professor Katsuki Nakamura of the Primate Research Institute at Kyoto University, we analyzed the moments most likely to evoke tears.\u003Cbr>In the final segment, a wedding movie was created for the junior colleague of the show’s MC, Kazuya Koyabu.\u003Cbr>Will he cry?",[889,891],{"id":28,"src":890,"alt":30,"type":31,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/e4eb995d9b2543d4a77280129258efae/Wedding-2.jpeg",{"id":33,"src":892,"alt":30,"type":31,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/a3a37319ed1842acbe220e32903f84fe/Manzai.jpeg",[],[],[896,899,902,905,908,910,913,914,916,919,922,925],{"role":897,"name":898},"Planning / Director","Masaharu Kumagai",{"role":900,"name":901},"Planning","Shuichiro Tsuchiya",{"role":903,"name":904},"Art Direction","Yoshihiro Kono",{"role":906,"name":907},"Planning / Production","Tomofumi Chikayama",{"role":906,"name":909},"Mitsuyoshi Kimura",{"role":911,"name":912},"Production [DISCO]","Hirotaka Fukatsu",{"role":911,"name":99},{"role":915,"name":423},"Animation [DISCO]",{"role":917,"name":918},"Director [DISCO]","Kohei Inoue",{"role":920,"name":921},"Music [DISCO]","Seiya Matsumiya",{"role":923,"name":924},"Casting [DISCO]","Taisuke Kudo",{"role":926,"name":927},"Production Support","Ronpei Office",1,"2021-07-16T13:30:00.000Z",1771368042630]