[{"data":1,"prerenderedAt":39},["ShallowReactive",2],{"member-yutaka-sato":3,"members-nav":31},{"id":4,"slug":5,"name":6,"roles":7,"department":11,"departmentLabel":12,"thumbnail":13,"bio":14,"skills":15,"socialLinks":19,"featured":29,"sortOrder":30},"member1","yutaka-sato","Yutaka Sato",[8,9,10],"CEO","Business Producer","Creative Producer","management","Management","https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/99fd62cdaee54acebfd73ca3ec787355/profile-02-1000.webp?w=1280&fm=webp&q=80","For seven years, I worked as a creative producer at the advertising agency TBWA\\HAKUHODO, engaging in brand strategy and creative production both domestically and internationally.\u003Cbr>\u003Cbr>My work has received recognition at prestigious international advertising awards such as Cannes Lions, D&AD, One Show, Clio, and Effie.\u003Cbr>\u003Cbr>\u003CAwards and Recognition>\u003Cbr>2024\u003Cbr>• Clio Sports Gold (1)\u003Cbr>\u003Cbr>2023\u003Cbr>• ADFEST 2023 Gold (3), Silver (2), Bronze (1)\u003Cbr>• CLIO Awards Bronze\u003Cbr>• THE ONE SHOW Bronze\u003Cbr>• Effie Awards Bronze\u003Cbr>• CLIO Awards Silver (Sports Category)\u003Cbr>• NY ADC Bronze\u003Cbr>• D&AD Wood Pencil\u003Cbr>• Spikes Asia Gold/Bronze\u003Cbr>\u003Cbr>2021\u003Cbr>• JACE Event Awards Event Professional of the Year Award\u003Cbr>\u003Cbr>2020\u003Cbr>• Spikes Asia Finalist\u003Cbr>\u003Cbr>2019\u003Cbr>• Spikes Asia Silver\u003Cbr>\u003Cbr>The realization I gained from these experiences was always the difficulty of \"reaching\" rather than simply \"communicating.\"\u003Cbr>\u003Cbr>My experience in the world of advertising and marketing was filled with the joy of thinking together with clients, shaping ideas, and producing results.\u003Cbr>\u003Cbr>At the same time, we have consistently questioned how to deliver \"meaning\" from the perspective of the \"recipient.\"\u003Cbr>\u003Cbr>Based on these practices and experiences, Genica was launched to explore a \"new form of creation\" suitable for the coming era.\u003Cbr>\u003Cbr>Creation born from dialogue, not one-sided communication.\u003Cbr>\u003Cbr>More than mere output, it's a formative experience that connects to the future.\u003Cbr>\u003Cbr>Value that functions not only for business, but also for society.\u003Cbr>\u003Cbr>Driven by the multiplication of Creativity, Production, and Technology, we will take on new challenges to create culture through co-creation.",[16,17,18],"Business Produce","Creative Produce","Branding",[20,23,26],{"type":21,"url":22},"twitter","https://x.com/Genica_Inc",{"type":24,"url":25},"instagram","https://www.instagram.com/genica_inc/",{"type":27,"url":28},"linkedin","https://www.linkedin.com/in/yutaka-sato-63274217b/",true,1,[32],{"id":4,"slug":5,"name":6,"roles":33,"department":11,"departmentLabel":12,"thumbnail":13,"bio":14,"skills":34,"socialLinks":35,"featured":29,"sortOrder":30},[8,9,10],[16,17,18],[36,37,38],{"type":21,"url":22},{"type":24,"url":25},{"type":27,"url":28},1789436777113]