[{"data":1,"prerenderedAt":40},["ShallowReactive",2],{"members":3,"pageSettings":32},[4],{"id":5,"slug":6,"name":7,"roles":8,"department":12,"departmentLabel":13,"thumbnail":14,"bio":15,"skills":16,"socialLinks":20,"featured":30,"sortOrder":31},"member1","yutaka-sato","Yutaka Sato",[9,10,11],"CEO","Business Producer","Creative Producer","management","Management","https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/99fd62cdaee54acebfd73ca3ec787355/profile-02-1000.webp?w=1280&fm=webp&q=80","For seven years, I worked as a creative producer at the advertising agency TBWA\\HAKUHODO, engaging in brand strategy and creative production both domestically and internationally.\u003Cbr>\u003Cbr>My work has received recognition at prestigious international advertising awards such as Cannes Lions, D&AD, One Show, Clio, and Effie.\u003Cbr>\u003Cbr>\u003CAwards and Recognition>\u003Cbr>2024\u003Cbr>• Clio Sports Gold (1)\u003Cbr>\u003Cbr>2023\u003Cbr>• ADFEST 2023 Gold (3), Silver (2), Bronze (1)\u003Cbr>• CLIO Awards Bronze\u003Cbr>• THE ONE SHOW Bronze\u003Cbr>• Effie Awards Bronze\u003Cbr>• CLIO Awards Silver (Sports Category)\u003Cbr>• NY ADC Bronze\u003Cbr>• D&AD Wood Pencil\u003Cbr>• Spikes Asia Gold/Bronze\u003Cbr>\u003Cbr>2021\u003Cbr>• JACE Event Awards Event Professional of the Year Award\u003Cbr>\u003Cbr>2020\u003Cbr>• Spikes Asia Finalist\u003Cbr>\u003Cbr>2019\u003Cbr>• Spikes Asia Silver\u003Cbr>\u003Cbr>The realization I gained from these experiences was always the difficulty of \"reaching\" rather than simply \"communicating.\"\u003Cbr>\u003Cbr>My experience in the world of advertising and marketing was filled with the joy of thinking together with clients, shaping ideas, and producing results.\u003Cbr>\u003Cbr>At the same time, we have consistently questioned how to deliver \"meaning\" from the perspective of the \"recipient.\"\u003Cbr>\u003Cbr>Based on these practices and experiences, Genica was launched to explore a \"new form of creation\" suitable for the coming era.\u003Cbr>\u003Cbr>Creation born from dialogue, not one-sided communication.\u003Cbr>\u003Cbr>More than mere output, it's a formative experience that connects to the future.\u003Cbr>\u003Cbr>Value that functions not only for business, but also for society.\u003Cbr>\u003Cbr>Driven by the multiplication of Creativity, Production, and Technology, we will take on new challenges to create culture through co-creation.",[17,18,19],"Business Produce","Creative Produce","Branding",[21,24,27],{"type":22,"url":23},"twitter","https://x.com/Genica_Inc",{"type":25,"url":26},"instagram","https://www.instagram.com/genica_inc/",{"type":28,"url":29},"linkedin","https://www.linkedin.com/in/yutaka-sato-63274217b/",true,1,{"topHeroDescription":33,"aboutHeroDescription":34,"servicesHeroDescription":35,"worksHeroDescription":36,"newsHeroDescription":37,"membersHeroDescription":38,"contactHeroDescription":39},"Genica Inc. is a creative studio that designs foundational experiences, starting from the creation of emotionally engaging and moving experiences.","We are a creative studio that designs memorable original experiences\u003Cbr>and nurtures culture through dialogue.","From uncovering brand essence to implementing experiences.\u003Cbr>Together, we create value that takes root as culture.","A collection of our projects.\u003Cbr>From co-creation projects to original products.","Latest news from Genica.\u003Cbr>Project releases, awards, event information, and more.","Meet the team members behind Genica.\u003Cbr>Professionals with diverse backgrounds coming together.","New projects, media inquiries, recruitment, and more.\u003Cbr>Contact us here.",1789436776250]