[{"data":1,"prerenderedAt":588},["ShallowReactive",2],{"pageSettings":3,"services-page-config":11,"top-page-config":21,"featured-works":24,"latest-news":580},{"topHeroDescription":4,"aboutHeroDescription":5,"servicesHeroDescription":6,"worksHeroDescription":7,"newsHeroDescription":8,"membersHeroDescription":9,"contactHeroDescription":10},"Genica Inc. is a creative studio that designs foundational experiences, starting from the creation of emotionally engaging and moving experiences.","We are a creative studio that designs memorable original experiences\u003Cbr>and nurtures culture through dialogue.","From uncovering brand essence to implementing experiences.\u003Cbr>Together, we create value that takes root as culture.","A collection of our projects.\u003Cbr>From co-creation projects to original products.","Latest news from Genica.\u003Cbr>Project releases, awards, event information, and more.","Meet the team members behind Genica.\u003Cbr>Professionals with diverse backgrounds coming together.","New projects, media inquiries, recruitment, and more.\u003Cbr>Contact us here.",{"brands":12,"coCreation":15,"originals":18},{"thumbnail":13,"description":14},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/f42ee87f34444e15876c37ed274e6637/service-brands.webp","We uncover the essential value of brands \u003Cbr>and provide consistent support from strategy to experience implementation.\u003Cbr>By establishing brand experiences as culture, \u003Cbr>we generate continuous growth.",{"thumbnail":16,"description":17},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/14be6daa8f924ac2b8c6f0c88bd8ccb2/service-cocreation.webp","We combine the strengths of diverse \u003Cbr>partners—companies, creators, and communities—\u003Cbr>to co-create experiences where culture and business coexist.\u003Cbr>Going beyond mere collaboration, \u003Cbr>we start from shared questions to plan and drive new ventures, \u003Cbr>expanding challenges where culture and revenue grow together. ",{"thumbnail":19,"video":-1,"description":20},"","Our own projects where we first design \u003Cbr>what we think \"would be nice.\" \u003Cbr>We take on the beginning of culture \u003Cbr>that no one has experienced yet.\u003Cbr>From original IPs and  products to experiential events, \u003Cbr>we nurture seeds that become starting points for culture.",{"heroVideoId":22,"heroVideoStartTime":23},"fhmHbzeeuZ0",0,[25,92,318,359],{"id":26,"slug":27,"title":28,"client":29,"scope":30,"type":31,"categories":32,"thumbnail":41,"heroImage":42,"overview":43,"gallery":44,"galleryCaption":-1,"youtubeVideos":55,"awards":61,"credits":62,"featured":83,"sortOrder":84,"publishedAt":85,"details":86},"didcd8y0n8","TokyoFM-ReijiAbe-MissionABEImpossible","Mission ABE-Impossible: Conduct an on-site investigation and report on Company N in place of Reiji Abe!","Tokyo FM Broadcasting Co., Ltd","Creative Produce, Creative Planning","brands",[33,37],{"id":34,"slug":35,"name":36},"cat5","digital-interactive","Digital & Interactive",{"id":38,"slug":39,"name":40},"cat3","experience-design","Experience Design","https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/756c990bf5134672a90e11918e0b79ab/logo%20ping.jpg","https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/d5be887be5ba42ceab423c2d10331f11/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88%202026-02-01%203.26.33.png","For the 20th anniversary event of the radio drama “NISSAN Abe Reiji ～ BEYOND THE AVERAGE ～,” we developed and deployed the participatory experience “Mission ABE Impossible — Investigate and Report on Company N on Abe Reiji’s Behalf!” at the Nissan Global Headquarters Gallery. In this mission-based format, listeners step in as Abe Reiji’s “stand-ins,” visit five on-site spots, report back by phone, and collect stamps as they progress—bridging the program’s world into a real-life experience.\u003Cbr>We are responsible for creative production and planning.",[45,49,52],{"id":46,"src":47,"alt":19,"type":48,"aspectRatio":-1,"columns":-1},"g1","https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/af8bd3c452c1422abee6426d199dfd7e/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88%202026-02-01%203.25.42.png","image",{"id":50,"src":51,"alt":19,"type":48,"aspectRatio":-1,"columns":-1},"g2","https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/4f02101083dd4eeb861e9ab974ee4908/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88%202026-02-01%203.27.00.png",{"id":53,"src":54,"alt":19,"type":48,"aspectRatio":-1,"columns":-1},"g3","https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/7efd197219cc4390948e1b19c611656e/%E3%82%B9%E3%82%AF%E3%83%AA%E3%83%BC%E3%83%B3%E3%82%B7%E3%83%A7%E3%83%83%E3%83%88%202026-02-01%203.28.01.png",[56],{"id":57,"videoId":58,"url":59,"title":60,"columns":-1},"yt1","a5XKRww9tPw","https://youtu.be/a5XKRww9tPw","ミッションABEインポッシブル - 安部礼司の代わりに N社を現地調査・報告セヨ！",[],[63,66,69,72,75,78,80],{"role":64,"name":65},"Creative Producer","Yutaka Sato",{"role":67,"name":68},"Art Director / Designer","Junya Hoshikawa(Digitallove)",{"role":70,"name":71},"Designer","Juhyoung Lee(Digitallove)",{"role":73,"name":74},"Creative Director / Digital Director","Kanta Takeuchi(Digitallove)",{"role":76,"name":77},"Developer","Takumi Saito(Digitallove)",{"role":76,"name":79},"Koichi Takahashi",{"role":81,"name":82},"ProjectManger","Katsumasa Watae(Digitallove)",true,8,"2025-12-13T15:00:00.000Z",{"background":87,"challenge":88,"creativeIdea":89,"execution":90,"results":91},"At the milestone 20th anniversary, it was essential to offer listeners coming from across Japan an experience that goes beyond “just listening” and becomes something that “comes alive through participation.” With the event held at the Nissan Global Headquarters Gallery and featuring a live broadcast on the day, the design needed to convert the venue’s overall energy into an active, on-site experience.","In an environment with a large number of visitors, the challenge was to create an experience that anyone could join intuitively, while preserving the show’s signature “phone-based banter” and narrative tone. At the same time, the experience had to naturally encourage movement throughout the venue and leave participants with a sense of achievement and a memorable takeaway.","We translated the show’s premise—“Abe Reiji is too busy to go himself”—directly into a compelling reason for participation, appointing visitors as Abe Reiji’s “stand-ins.” Participants move through five spots, investigate each location, report back by phone, and clear the mission by collecting stamps. ","We designed a five-spot mission route within the Nissan Global Headquarters Gallery and implemented a clear participation flow (explore → report → stamp → complete) so visitors could proceed without confusion. Participants who completed all five stamps received an official “correct-answer” postcard, adding motivation to finish and a tangible memento to take home.","On the day of the event, more than 21,000 listeners gathered from across Japan. By transforming the show’s world into on-site actions, we delivered a participatory experience that connected large-scale attendance energy to “movement,” “participation,” and “completion.”",{"id":93,"slug":94,"title":95,"client":96,"scope":97,"type":31,"categories":98,"thumbnail":100,"heroImage":101,"overview":102,"gallery":103,"galleryCaption":-1,"youtubeVideos":119,"awards":124,"credits":129,"featured":83,"sortOrder":316,"publishedAt":317,"details":-1},"r-wwpkvnc","dig-shibuya-drone-show","DIG SHIBUYA DG DRONE SHOW","Digital Garage, Inc.","Show Direction（Assistant）, PR Planning",[99],{"id":34,"slug":35,"name":36},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/60e0d2fcc55b438bbf30b12f49b7e605/%E3%80%8CDIG%20SHIBUYA%20DG%20DRONE%20SHOW%E3%80%8D%E3%82%AA%E3%83%95%E3%82%A3%E3%82%B7%E3%83%A3%E3%83%AB%E3%83%A0%E3%83%BC%E3%83%92%E3%82%99%E3%83%BC%E3%83%BB%E3%83%95%E3%83%AB%E3%83%8F%E3%82%99%E3%83%BC%E3%82%B7%E3%82%99%E3%83%A7%E3%83%B3.mp4.00_01_07_04.%E9%9D%99%E6%AD%A2%E7%94%BB001.jpg","https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/c0bad16a619d43c694db326c0dfb78c0/87924-90-549a9911e85c87353c9a75dc92b32d16-3840x2160.webp","DIG SHIBUYA DG DRONE SHOW was held on February 8, 2025, in the skies above Yoyogi Park in Shibuya, Tokyo, as an official partner program of DIG SHIBUYA 2025, an art and technology festival co-hosted by Shibuya City.\u003Cbr>The event was co-organized by the SHIBUYA CREATIVE TECH Executive Committee, Digital Garage, and RedCliff, with sponsorship from Tokyu Land Corporation and Kakaku.com, Inc.\u003Cbr>\u003Cbr>On the day of the event, 2,200 drones illuminated the night sky with a series of aerial artworks inspired by the city of Shibuya, including a dragon, a UFO, and “Digihachi,” a super digital dog that time-traveled from the future.\u003Cbr>In addition, a special collaboration live performance synchronized with the drone show was held on a temporary stage along the Zelkova-lined avenue in Yoyogi Park.\u003Cbr>\u003Cbr>The drone show was also simultaneously broadcast and later archived at four Tokyu Land–operated facilities—Shibuya Sakura Stage, Tokyu Plaza Shibuya, Tokyu Plaza Omotesando “Omokado,” and Tokyu Plaza Harajuku “Harakado.”\u003Cbr>Through the fusion of technology, art, and music created by Japan’s largest-ever drone display of 2,200 drones, the event captivated a wide audience.",[104,106,108,110,113,116],{"id":46,"src":105,"alt":19,"type":48,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/51aab37755a14408939e3fc8d85dfc88/gallery-01.webp",{"id":50,"src":107,"alt":19,"type":48,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/34e6b48a3652415d81a862c9b122558b/gallery-06.webp",{"id":53,"src":109,"alt":19,"type":48,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/8b7dbf36ec124e66ac34ff9c83c1a3dd/gallery-02.webp",{"id":111,"src":112,"alt":19,"type":48,"aspectRatio":-1,"columns":-1},"g4","https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/005427d597dd41dc866364ac68cae061/gallery-05.webp",{"id":114,"src":115,"alt":19,"type":48,"aspectRatio":-1,"columns":-1},"g5","https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/19d96d6cf08b435297bf06a17c79e930/gallery-03.webp",{"id":117,"src":118,"alt":19,"type":48,"aspectRatio":-1,"columns":-1},"g6","https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/9c82b9aa2f6746578db4eac4d9303b10/%E3%80%8CDIG%20SHIBUYA%20DG%20DRONE%20SHOW%E3%80%8D%E3%82%AA%E3%83%95%E3%82%A3%E3%82%B7%E3%83%A3%E3%83%AB%E3%83%A0%E3%83%BC%E3%83%92%E3%82%99%E3%83%BC%E3%83%BB%E3%83%95%E3%83%AB%E3%83%8F%E3%82%99%E3%83%BC%E3%82%B7%E3%82%99%E3%83%A7%E3%83%B3.mp4.00_16_58_10.%E9%9D%99%E6%AD%A2%E7%94%BB011.jpg",[120],{"id":57,"videoId":121,"url":122,"title":123,"columns":-1},"VSasJVNLIro","https://www.youtube.com/watch?v=VSasJVNLIro"," 「DIG SHIBUYA DG DRONE SHOW」オフィシャルムービー",[125],{"name":126,"year":127,"category":-1,"result":128},"日本記録認定協会",2025,"日本最大のドローンショー",[130,133,136,139,142,144,146,149,152,155,158,159,161,164,167,169,171,173,175,177,179,181,184,186,188,190,192,195,197,200,202,204,206,208,210,212,214,216,218,220,222,224,226,228,230,232,234,236,238,240,242,244,246,248,250,252,254,256,258,260,262,264,266,268,270,272,274,276,278,280,282,284,286,288,290,292,294,296,298,300,302,304,306,308,310,312,314],{"role":131,"name":132},"Organizer","SHIBUYA CREATIVE TECH Executive Committee",{"role":134,"name":135},"Co-organizers","Digital Garage, Inc., REDCLIFF, Inc.",{"role":137,"name":138},"Sponsors","Kakaku.com, Inc., TOKYU LAND CORPORATION",{"role":140,"name":141},"Collaborating Artist","Tetsuya Komuro",{"role":140,"name":143},"Daisuke Hinata",{"role":140,"name":145},"Carrie Suzuki",{"role":147,"name":148},"DIG8 Creator","James Bigtwin",{"role":150,"name":151},"Bokuryu","Matazo Kayama",{"role":153,"name":154},"Pangaea","Victoria Kovalenchikova",{"role":156,"name":157},"Executive Show Director","Hiroyoshi Uruma",{"role":156,"name":65},{"role":156,"name":160},"Hiroshi Ito",{"role":162,"name":163},"Video Director","Hiroyuki Nakano",{"role":165,"name":166},"Video Team","Yujiro Yajima",{"role":165,"name":168},"Kotaro Ishikawa",{"role":165,"name":170},"Junya Masuyama",{"role":165,"name":172},"Naoki Takanuma",{"role":165,"name":174},"Hiroshi Sato",{"role":165,"name":176},"Ken Kasuga",{"role":165,"name":178},"Jin Miura",{"role":165,"name":180},"Toshinari Fujii",{"role":182,"name":183},"Drone Operator","Hisashi Makabe",{"role":182,"name":185},"Karin Sakai",{"role":182,"name":187},"Kazuhiro Aiba",{"role":182,"name":189},"Yuhki Endo",{"role":182,"name":191},"Mitsuru Abe",{"role":193,"name":194},"Streaming & System","Masao Katsuki",{"role":193,"name":196},"Akira Sekizawa",{"role":198,"name":199},"Special Thanks","Akiko Miyamoto",{"role":198,"name":201},"Yoshiro Tasaka",{"role":198,"name":203},"Daisuke Nakajima",{"role":198,"name":205},"Shota Kan",{"role":198,"name":207},"Mizuki Ando",{"role":198,"name":209},"Tatsunori Abe",{"role":198,"name":211},"Wang Jianying",{"role":198,"name":213},"Yamauti Sakae",{"role":198,"name":215},"Maiko Toh",{"role":198,"name":217},"Hayato Ishibashi",{"role":198,"name":219},"Hiroshi Kato",{"role":198,"name":221},"Satoshi Ogata",{"role":198,"name":223},"Toshiki Goto",{"role":198,"name":225},"Yumiko Tamakoshi",{"role":198,"name":227},"Hiromi Noguchi",{"role":198,"name":229},"Asami Kanai",{"role":198,"name":231},"Hsi Wei Ning",{"role":198,"name":233},"Hiina Takahata",{"role":198,"name":235},"Tetsuya Kitagawa",{"role":198,"name":237},"Michitaka Ueda",{"role":198,"name":239},"Masakazu Kanno",{"role":198,"name":241},"Toru Komatsuzaki",{"role":198,"name":243},"Shun Koguchi",{"role":198,"name":245},"Takao Shinno",{"role":198,"name":247},"Minoru Nakajima",{"role":198,"name":249},"Akira Yamakawa",{"role":198,"name":251},"Hiroshi Tokita",{"role":198,"name":253},"Masaru Oyama",{"role":198,"name":255},"Keiichi Watanabe",{"role":198,"name":257},"Taiki Sakama",{"role":198,"name":259},"Wakako Eikura",{"role":198,"name":261},"Shion Suzuki",{"role":198,"name":263},"Saho Hoshi",{"role":198,"name":265},"Aiko Teranishi",{"role":198,"name":267},"Yui Moritani",{"role":198,"name":269},"Yuki Yamada",{"role":198,"name":271},"Takao Mabuchi",{"role":198,"name":273},"Kouno Kento",{"role":198,"name":275},"Anju Ohara",{"role":198,"name":277},"Hidekazu Watanabe",{"role":198,"name":279},"Fuyuki Roppongi",{"role":198,"name":281},"Yukinori Hidaka",{"role":198,"name":283},"Masako Inoue",{"role":198,"name":285},"Ruca Takei",{"role":198,"name":287},"Keisuke Suzawa",{"role":198,"name":289},"Shiori Ishii",{"role":198,"name":291},"Madoka Kuribayashi",{"role":198,"name":293},"Masashi Kajitani",{"role":198,"name":295},"Masaki Yamaguchi",{"role":198,"name":297},"Masahiro Sawada",{"role":198,"name":299},"Nobuyuki Matsuda",{"role":198,"name":301},"Masato Utsumi",{"role":198,"name":303},"Masaaki Tsuji",{"role":198,"name":305},"Saoto Yamaguchi",{"role":198,"name":307},"Hiroyuki Nozaki",{"role":198,"name":309},"Momo Yamada",{"role":198,"name":311},"Nobuko Koyama",{"role":198,"name":313},"Satoshi Yamamoto",{"role":198,"name":315},"Katsuaki Usami",7,"2025-02-08T09:30:00.000Z",{"id":319,"slug":320,"title":321,"client":322,"scope":323,"type":31,"categories":324,"thumbnail":331,"heroImage":331,"overview":332,"gallery":333,"galleryCaption":344,"youtubeVideos":345,"awards":350,"credits":351,"featured":83,"sortOrder":355,"publishedAt":356,"details":357},"06m5tlxwo","nissan-propilot-mop-fiva","ProPILOT MOP - FIVA World Congress 2023","Nissan Motor Co., Ltd.","Creative Produce（Show/Technical/Video/Graphic）",[325,326,330],{"id":34,"slug":35,"name":36},{"id":327,"slug":328,"name":329},"cat1","branding-strategy","Branding & Strategy",{"id":38,"slug":39,"name":40},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/a6d3983da99646969b292607f898f68d/ProPILOT%20MOP_FIVA.001.jpeg","At the opening of the season’s first match, an energetic and highly entertaining cheering performance was presented to deliver the passion of Japan’s volleyball fans directly to the players, uniting supporters across the country to rally behind the team’s pursuit of victory.\u003Cbr>The synchronized movements of dancers and mops glowing with fantastical light drew waves of amazement from the audience. When the powerful performance of the drumline joined in, applause spread throughout the entire venue.\u003Cbr>In the latter half of the program, the whole arena came together to cheer for the players with the iconic volleyball chant, “Nippon, cha-cha-cha,” creating a powerful moment of unity. Blending Nissan’s advanced technology with its spirit of challenge—“doing what others do not”—the performance electrified the crowd and filled the venue with an atmosphere of excitement befitting a season-opening match, helping drive Japan toward victory.",[334,336,338,340,342],{"id":46,"src":335,"alt":19,"type":48,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/f152d390a5204517bf27906e13354eec/ProPILOT%20MOP_FIVA.003.jpeg",{"id":50,"src":337,"alt":19,"type":48,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/f3c458ab685a4295aa5d1d1bcd1c3158/ProPILOT%20MOP_FIVA.004.jpeg",{"id":53,"src":339,"alt":19,"type":48,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/e97da5a673ea412280a97564956765f1/ProPILOT%20MOP_FIVA.002.jpeg",{"id":111,"src":341,"alt":19,"type":48,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/e3a4ca43c858412aa8c5310dc6ab0ff0/ProPILOT%20MOP_FIVA.005.jpeg",{"id":114,"src":343,"alt":19,"type":48,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/f2436991717041ef9102487b284d97a3/ProPILOT%20MOP_FIVA.006.jpeg","This project was carried out while I was at TBWA HAKUHODO, where I contributed as a member of the team within my area of responsibility.",[346],{"id":57,"videoId":347,"url":348,"title":349,"columns":-1},"UCv6OD5drfE","https://www.youtube.com/watch?v=UCv6OD5drfE"," ProPILOT MOP | #ワールドカップバレー2023 #NISSAN",[],[352],{"role":353,"name":354},"Agency","TBWA HAKUHODO",4,"2023-09-16T09:30:00.000Z",{"background":19,"challenge":358,"creativeIdea":19,"execution":19,"results":19},"The “ProPILOT MOP,” which was first unveiled on a basketball court last year, was presented this time in an upgraded version as part of a cheering practice performance at the women’s tournament of the FIVB Paris Olympic Qualifier / Volleyball World Cup 2023.\u003Cbr>Before the players’ entrance, the ProPILOT MOP appeared alongside dancers dressed as mop cleaners. After the venue was darkened, the newly enhanced mops—now featuring laser mapping and illuminated elements—began moving hands-free, as if by magic. In that moment, the atmosphere in the arena completely transformed. Waves of astonishment swept through the crowd, excitement reached its peak, and the energy of support for the players coming into the match united as one.\u003Cbr>In preparing the new performance, extensive trial and error went into choreographing the autonomous mops to move dynamically across the court in perfect synchronization with the drumline and the dance team, NISSAN Performers.",{"id":360,"slug":361,"title":362,"client":322,"scope":323,"type":31,"categories":363,"thumbnail":367,"heroImage":367,"overview":368,"gallery":369,"galleryCaption":344,"youtubeVideos":382,"awards":387,"credits":429,"featured":83,"sortOrder":574,"publishedAt":575,"details":576},"i2gzadb_k","nissan-propilot-mop-nba","Nissan ProPILOT MOP - NBA JAPAN GAMES 2022",[364,365,366],{"id":327,"slug":328,"name":329},{"id":34,"slug":35,"name":36},{"id":38,"slug":39,"name":40},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/48eb168daf564ebba7b9497273ee13d6/ProPILOT%20MOP_NBA%20Japan%20Games2022.001.jpeg","To demonstrate Nissan’s advanced driver assistance technology ProPILOT 2.0 on the stage of “NBA Japan Games 2022,” TBWA\\HAKUHODO and Nissan hacked the interval time and delivered the audience an unexpected half-time experience. The unobtrusive cleaning staff appeared on court with their “ProPILOT Mops’’ – gradually, a strangeness began to develop in the mopping movement, and finally the mops moved around by themselves after being released from hands just like magic. From the ordinary to the extraordinary, from humdrum to astonishment – it was a major game changing moment in the audience’s mind of what it is like to be powered by Nissan’s technology.",[370,372,374,376,378,380],{"id":46,"src":371,"alt":19,"type":48,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/81272d7799d74cca81b1aaf280f1943d/ProPILOT%20MOP_NBA%20Japan%20Games2022.002.jpeg",{"id":50,"src":373,"alt":19,"type":48,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/6ee96b33e4874c53acda713bfe182749/ProPILOT%20MOP_NBA%20Japan%20Games2022.003.jpeg",{"id":53,"src":375,"alt":19,"type":48,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/6894c5014eab4d81a3e36b71a5bb214b/ProPILOT%20MOP_NBA%20Japan%20Games2022.004.jpeg",{"id":111,"src":377,"alt":19,"type":48,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/ddb60a72952e40a3949f31330e37bb09/ProPILOT%20MOP_NBA%20Japan%20Games2022.005.jpeg",{"id":114,"src":379,"alt":19,"type":48,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/0a855472249544b59c206d3f5856abc7/ProPILOT%20MOP_NBA%20Japan%20Games2022.006.jpeg",{"id":117,"src":381,"alt":19,"type":48,"aspectRatio":-1,"columns":-1},"https://images.microcms-assets.io/assets/fa05a4a8ade44ff1a8e33b6048549a47/2ecad8c08a884eed808cc9db6b5c75a4/ProPILOT%20MOP_NBA%20Japan%20Games2022.007.jpeg",[383],{"id":57,"videoId":384,"url":385,"title":386,"columns":-1},"ofvNjh5KI1I","https://youtu.be/ofvNjh5KI1I","ProPILOT MOP",[388,393,396,401,403,405,408,411,415,419,423,427],{"name":389,"year":390,"category":391,"result":392},"CLIO AWARDS",2024,"Branded Entertainment & Content / Experience/Activation","Bronze",{"name":394,"year":390,"category":395,"result":392},"One Show","Direct Marketing / Experiential / In-Person Events  ",{"name":397,"year":398,"category":399,"result":400},"ADFEST",2023,"BRAND EXPERIENCE LOTUS - Events ","Gold",{"name":397,"year":398,"category":402,"result":400},"ENTERTAINMENT LOTUS - Experiential ",{"name":397,"year":398,"category":404,"result":400},"MEDIA LOTUS - Use of Events",{"name":406,"year":398,"category":407,"result":392},"Effie Awards","Automotive",{"name":409,"year":398,"category":410,"result":392},"The ADC 102nd Annual Awards","Experiential Design / Live Experiences",{"name":412,"year":398,"category":413,"result":414},"D&AD","Experiential: Activation & Participation","Wood Pencil",{"name":416,"year":390,"category":417,"result":418},"Spikes Asia","Creative Strategy / E. Excellence in Creative Strategy / E04 Live Brand Experience","Gold ",{"name":420,"year":398,"category":421,"result":422},"63rd ACC TOKYO CREATIVITY AWARDS","Media Creative","Minister for Internal Affairs and Communications Award / ACC Grand Prix",{"name":424,"year":398,"category":425,"result":426},"Cannes Lions","Entertainment – Entertainment – Live Entertainment","Shortlist",{"name":424,"year":398,"category":428,"result":426},"Entertainment – Entertainment Lions For Sport – Innovation in Sport",[430,431,434,437,440,443,445,448,451,454,456,459,462,465,468,471,474,477,480,482,484,486,488,491,494,497,500,503,506,509,512,514,516,519,522,525,527,530,532,535,538,541,544,547,550,553,556,559,562,564,566,569,572],{"role":353,"name":354},{"role":432,"name":433},"Chief Creative Officer","Takahiro Hosoda",{"role":435,"name":436},"Senior Creative Director","Nobuhiro Arai",{"role":438,"name":439},"Art Director","Yosuke Sugioka",{"role":441,"name":442},"Copywriter","Ryo Kobayashi",{"role":444,"name":65},"Producer",{"role":446,"name":447},"Integrated Marketing Director","Takanori Akahoshi",{"role":449,"name":450},"Strategic Planner","Yuzuki Miyata",{"role":452,"name":453},"Social Planner","Reiko Saito",{"role":452,"name":455},"Takuto Kawamura",{"role":457,"name":458},"PR Planner","Yukinobu Tanida",{"role":460,"name":461},"Senior Experiential Marketing Director","Mineo Mori",{"role":463,"name":464},"Experiential Marketing Producer","Kenji Kurosu",{"role":466,"name":467},"Digital Marketing","Shunpei Nakayama",{"role":469,"name":470},"Account Division Head","Shinsuke Inazumi",{"role":472,"name":473},"Deputy Account Division Head","Kunio Baden",{"role":475,"name":476},"Senior Account Director","Toshihiro Sekiya",{"role":478,"name":479},"Account Executive","Ryo Taira",{"role":478,"name":481},"Ryotaro Kawaguchi",{"role":478,"name":483},"Riku Kurashita",{"role":478,"name":485},"Riku Yoshida",{"role":487,"name":157},"Artistic Director",{"role":489,"name":490},"Show Director","Takeatsu Nashimoto",{"role":492,"name":493},"Choreographer","Kenzo Masuda",{"role":495,"name":496},"Stage Manager","Michiko Tanaka",{"role":498,"name":499},"Costume Designer","Hirosumi Saito",{"role":501,"name":502},"Show Music Producer","Hiroyuki Fujino",{"role":504,"name":505},"Device Development Creative Director","Roi Tsukiji",{"role":507,"name":508},"Technical Director","Takeru Kobayashi",{"role":510,"name":511},"Device Developer","Kanae Yasue",{"role":510,"name":513},"Manae Shimizu",{"role":510,"name":515},"Yumi Nishida",{"role":517,"name":518},"Device Art Director","Gabriel Shigemoto",{"role":520,"name":521},"Device Account Executive","Yuki Futagami",{"role":523,"name":524},"Technical Project Manager","Takuya Kuwayama",{"role":523,"name":526},"Ayaka Nagatomo",{"role":528,"name":529},"Film Producer","Kazuki Kimura",{"role":528,"name":531},"Shin Sekine",{"role":533,"name":534},"Production Manager","Jun Tamano",{"role":536,"name":537},"Film Director","Ken Kuroda",{"role":539,"name":540},"Cinematographer","Yusuke Kashiwazaki",{"role":542,"name":543},"1st Cameraman","Shinya Kume",{"role":545,"name":546},"2nd Cameraman","Yohei Suzuki",{"role":548,"name":549},"Digital Imaging Technician","Hiroaki Abe",{"role":551,"name":552},"Offline Editor","Daiki Yamaoka",{"role":554,"name":555},"Film Music Producer","Michinobu Takarada",{"role":557,"name":558},"Graphic Producer","Satoshi Goto",{"role":560,"name":561},"Photographer","Narumi Watanabe",{"role":560,"name":563},"Naoya Toita",{"role":560,"name":565},"Ryosuke Watanabe",{"role":567,"name":568},"PR Director","Natsuki Sonobe",{"role":570,"name":571},"PR Account","Takahiro Otsuka",{"role":570,"name":573},"Aki Igarashi",3,"2022-09-30T15:00:00.000Z",{"background":577,"challenge":19,"creativeIdea":578,"execution":19,"results":579},"NISSAN supports the NBA JAPAN GAMES. The challenge was to harness this premier sporting event to communicate Nissan's innovative brand image. However, the fans gaze were on the games; not on the new sponsor. We needed a disruptive way to engage with fans.","The world's first autopilot mop hacked halftime to show off NISSAN's autonomous driving technology. Audiences believed the cleaning staff would start mopping. but they were greeted by the sight of mops moving and cleaning of their own accord, while dancers weaved movements in-between them. The almost magical convergence of disruptive tech and poetic dance turned halftime into a moment of fascination. NISSAN's amazing branded experience was remembered by all.","We succeeded in turning a basketball court into media for NISSAN to show off their tech. Thanks to the power of SOCIAL and PR, the news went viral around the world, not just within the arena. NISSAN won the marketing game through branded tech-experience wizardry and the impact of a live event.",[581],{"id":582,"slug":583,"title":584,"category":585,"categoryLabel":585,"content":586,"publishedAt":587,"featured":-1},"news04","website-launched","Genica website launched","Info","\u003Cp>We launched our website on February 2, 2026.\u003C/p>","2026-02-01T15:00:00.000Z",1771368041163]